merchandising resources
Alicia Isenberg Hoglund
PENGUIN POWER
Kenmark has released a variety of new point-of-purchase (P.O.P.) materials to accompany the launch of its Original Penguin Eyewear Collection. The line's hip, vintage-inspired aesthetic is translated into the P.O.P. via wooden, freestanding fixtures, including a “Pete” the Penguin logo block (three-frame requirement), Munsingwear logo block (three-frame requirement), two-piece display (eight-frame requirement), three-piece display (10-frame requirement), and an image holder display (six-frame requirement). Countercards, postcards, and a banner are also available by request.
INFO: kenmarkoptical.com
sew new
ClearVision Optical has released new point-of-purchase (P.O.P.) materials that coordinate with its new Marc Ecko Cut & Sew men's collection. Materials include a window cling set, brand ID, frame board highlighter, countertop frame display, countercards, and a limited-edition cleaning cloth set. Minimum purchase requirements vary based on P.O.P.
INFO: cvoptical.com/marcecko
| ECP UNIVERSITY |
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| Essilor of America's Dispensary Manager Program, a comprehensive course offered by ECP University, Essilor's Eye Care University and training center, is a six-month course combining real-world activities, classroom instruction, and personalized coaching to help dispensary managers develop the business skills and savvy needed to profitably manage day-to-day retail operations. ECP University offers both free registration and paid subscription options. Practice owners and managers can oversee all user activity and delegate, assign, and track staff enrollment and training progress. INFO: Email info@ecpuniversity.com; ecpuniversity.com |
Howdy, Partner
Transitions Optical, Inc.'s Star Partner Program is a new rewards program designed to help ECPs attract and engage patients by providing access to complimentary marketing tools, education materials, product displays, and more.
The program provides customized training and sets photochromic share goals for ECPs at each level. Participants can progress through five levels, earning certification and points along the way. ECPs who promote Transitions Optical's Certificate of Authenticity (COA) can earn additional points with each consumer registration of Transitions lenses. Points can be redeemed for valuable rewards such as vouchers for Transitions lenses, among others.
INFO: transitionsstarpartner.com
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