merchandising resources
Alicia Hoglund
SO SUSTAINABLE
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| Safilo has introduced new eco-friendly packaging for its popular Gucci eyewear line. The new 100 percent recyclable foldable case minimizes stock space, limiting both the weight and amount of shipments needed, which equates to a 60 percent reduction in CO2 emissions. The case will bear a Mobius loop, the internationally recognized symbol used to designate recycleable materials. Customers who purchase Gucci eyewear will receive informational leaflets and a pre-addressed envelope to a dedicated center for recycling when finished. INFO: safilo.com |
Ferragamo Finery
To accompany the launch of the Salvatore Ferragamo fall collection, Marchon has released a series of point-of-sale materials. Items include a logo plaque, mirror, and tray, as well as a one- and three-piece display. A minimum purchase agreement of 24 pieces is required.
INFO: marchon.com
Sock it Tumi
REM Eyewear has released point-of-sale materials to accompany the launch of its TUMI Eyewear collection, including a logo plaque, window decal, fabric banner, picture frame with double-sided image, as well as a 10-piece display. Items are available with a minimum 10-piece order.
INFO: 800-423-3023, remeyewear.com
| Getting Digital Transitions GETTING DIGITAL Social Media and Digital Marketing For Your Practice |
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| Transitions Optical, Inc., has introduced a new guide book, “Getting Digital: Social Media and Digital Marketing For Your Practice.” The digital book was designed to help ECPs better understand the different social networking sites and online digital tools and how to leverage them to connect with patients as well as maximize marketing efforts. The guide also includes information on digital tools such as online daily deal sites, QR codes, and email and text message reminders, providing a well-rounded education on the latest technologies available for maximum patient outreach. The guide, as well as a variety of other helpful tools, can be accessed for free on the company's professional website. INFO: transitions.com/pro |
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