merchandising resources

ESPRIT spirit

Alicia Hoglund

To accompany the debut of its latest Esprit Kids collection, Charmant Group has released countercards that feature imagery from the campaign. The countercards are available for free with a minimum purchase of two frames from the Esprit line.

INFO: 800-645-2121, charmant.com

RICH RESOURCES

Transitions Optical, Inc., has released the 2012 Business Resources Guide, providing ECPs with an overview of Transitions' materials and marketing tools, designed to help better serve their patients and grow their business. All resources within the guide—including the recently launched Marketing Wiz, Transitions Map, and Transitions Star Partner Program—can be found on the company's trade portal.

INFO: transitions.com/pro

summer tunes

Luxottica has unveiled a new campaign for its Burberry Summer Eyewear collection featuring up-and-coming British musicians Marika Hackman, One Night Only, Life in Film, and The Daydream Club. As part of the campaign, the artists recorded exclusive tracks and shot accompanying videos, which can be viewed on the brand's YouTube channel, youtube.com/burberry.

INFO: luxottica.com, burberry.com

GUESSING GAMES

Viva International Group has announced a new incentive program for its GUESS and GUESS by Marciano optical accounts: eyestyle CONFIDENTIAL. ECPs are invited to earn points on total net sales, which participants can redeem for gifts via an online catalog at vivagroup.onlinerewards.com. Gifts include electronics, books, music, and more. There are three levels of the program—Silver, Gold, and Platinum—allowing accounts to be upgraded to a higher level as their sales increase. The program is for a one-year period from the time of signing up and is limited to those accounts selling GUESS and GUESS by Marciano eyewear in the U.S. and Puerto Rico. INFO: vivagroup.com