Profile in 2012 With a 132 year heritage…

MOREL has always remained in the hands of the founding family. Today, the 4th generation, Francis, Jérôme, and Amélie Morel, continue the family eyewear manufacturing legacy, with respect for the company's founding values of creativity, quality, and service.

Four independent brand strategies…

Each of MOREL's 4 brands has a story and feeling which permeates the design. Koali's tag line, “le monde vivant,” translates to “the living world.” Every design emulates something in nature. These styles blend into easy-to-wear shapes featuring intricate temple treatments and extraordinary color combinations made for women.

ÖGA, meaning eye in Swedish, is inspired by architecture and geared towards self-confident, image-conscious, modern men, who are looking for unique frames. This exclusively masculine brand has a wide age range demographic and excellent stock rotation.

Lightec features a range of shapes and concepts for men and women, which include a classical segment. The frames use a proprietary; flex hinge system requiring no screws, coils, or springs. Lightec's excellent quality guarantees minimum after-sales service.

Launched in 2008, the 1880 collection captures the elegance and spirit of the first MARIUS MOREL designs, and subtly updates them. 1880 features top-of-the-line materials dedicated to the neo-retro trend. A majority of 1880 frames are unisex.

MOREL in the United States market…

With more than 40 sales reps in the US, and a dedicated staff, MOREL is equipped with the tools to thrive in today's challenging market. MOREL's strong distribution facility offers superior service to all of our customers

MOREL 132 years of design excellence!

With some of the brightest designers in the business, MOREL has always been focused on product and takes pride in offering unique concepts with impeccable quality and superior bottom line results. In the non-licensed, premium fashion eyewear category, we are free to create eyewear relevant to our customers, free from the restrictions licensed brands impose. MOREL is able to design better products with engaging stories at appealing price points. MOREL has significant resources at our disposal and we give designers carte blanche to create products which are more original than ever before.