merchandising resources
Alicia Hoglund
| POP QUIZ |
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To help young patients choose their eyewear for the new school year, ClearVision Optical offers a consumer-facing in-store poster. Helpful for back-to-school promotions, the bright and cheery visual aid features a fun “quiz” for younger consumers, helping them find out which eyewear brand best matches their own style. ClearVision also offers a brand-specific countercard and brand ID for each of the featured kids’ collections. INFO: cvoptical.com
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| Just Kidding |
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In time for the back-to-school rush, Tura, Inc., recently announced the launch of the Ted Baker “Just Kidding” eyewear collection. To help bring attention to the new line, which features eight fashion-foward styles for both boys and girls, the company has released a coordinating point-of-sale countercard. INFO: tura.com
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Wild Child
Viva International Group recently introduced six new tween styles to the Harley-Davidson Wild Child Eyewear 2013 collection. To accompany the debut, Viva is offering for display a coordinating point-of-purchase countercard featuring updated imagery from the line.
INFO: vivagroup.com
Kids Eyes only
Through the end of August, eye-care professionals can take advantage of A&A Optical’s special Back-to-School offer: free kids’ sunglasses with Jalapeños, Pez, Quiksilver, and Roxy eyewear purchases. Coordinating promotional materials highlighting the offer are also available.
INFO: aaopticalco.com
1-5, 8. Luxottica’s new series of comic books, created by Ben Hasler, Ellen Lindner, Eoin Coveney, and Robert Sergel, celebrates the power of Ray-Ban’s lenses as part of the new Ray-Ban Envision campaign; 6. Ray-Ban Clubmaster style RB 3016, featured in “Long Lasting”; 7. Ray-Ban Aviator style RB 3025 featured in “Outshine”
Lenses Illustrated
Ray-Ban’s newest promotion illustrates the strength of its lenses. For more than 75 years, Ray-Ban has been pushing boundaries and inspiring fashions with sunglass icons including the Aviator, Wayfarer, and Clubmaster. Now the spotlight is on the common factor for all the brand’s eyewear—lenses—by celebrating them in the latest campaign, “Ray-Ban Envision.”
To illustrate the power of each lens, Ray-Ban commissioned four artists—Ben Hasler, Ellen Lindner, Eoin Coveney, and Robert Sergel—to craft a series of exclusive comic books. Embracing the “Never Hide” spirit to be bold and freely express yourself, the six stories take readers into different facets of each lens, whether it be highly resistant, anti-glare, long lasting, impactful, built to move, or having the power to outshine. The stories also highlight the newest and hottest Ray-Ban styles, including the mirrored Aviator, the Clubmaster, and the Lite Force Collection, to name a few.
The collection of stories can be found at and downloaded from box-of-stories.com.
INFO: luxottica.com
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