ClearVision Optical, Inc., recently released The LOOK, a new social media initiative providing a fresh take on fashion eyewear and trends just for women. Developed as an easy and innovative way for ECPs to showcase the latest styles from the ClearVision portfolio, The LOOK pairs popular frame styles with the on-trend, head-to-toe looks that customers crave.

“The LOOK was developed as a fresh approach to tying eyewear with fashion through social media,” says Sheila Haile, manager, marketing and creative services for ClearVision Optical. “Our goal was to develop an easily shareable, consumer-oriented post that connects today’s fashion trends with eyewear from ClearVision. The LOOK provides us a great opportunity to showcase our brands’ relevancy and their relationship to what today’s consumer is wearing every day.”

The LOOK also features a virtual stylist, Spex-y Chic, who breaks down the inspired trends and explains how to pull together some of today’s hottest fashion ensembles, including choosing the appropriate coordinating eyewear.

“The design was intentionally young and fun. I wanted it to feel friendly while appealing to the woman who is already looking at consumer fashion magazines and websites,” says Haile.

“I gave The LOOK a voice, Spex-y Chic, to further reinforce its fashion blog tone as well as give it some authority.”

Each month, ClearVision will feature a new, consumer-friendly trend exclusively on its Facebook page. ECPs can then share the trend on Facebook, Twitter, and other social media sites. But, says Haile, The LOOK is designed for in-store use as well.

“The LOOK can also be used through traditional channels and can help reinforce an ECP’s social outreach. Print The LOOK out and use it as a countercard to generate interest. Or create a small postcard with it and mail it to your customer database, asking them to like your Facebook page,” says Haile.

Connecting The LOOK to your in-store merchandising can be accomplished by creating a branded eyewear display, Haile says. “If we are promoting a Cole Haan frame with retro suits, create a Cole Haan display in your store that reflects the trend to generate interest and use that week’s The LOOK as your countercard.”

INFO: facebook.com/clearvisionoptical