merchandising resources

Alicia Hoglund

Visual Aids

Hoya Vision Care North America has created a free promotional brochure to help ECPs educate their patients on Hoya’s Super HiVision EX3 lens treatment. The complimentary brochure, which can be customized with the practice’s name, outlines the features and benefits of the lens treatment, helping patients to make educated decisions about their eyewear. INFO: info@hoyavision.com, hoyavision.com YOUR LENSES ARE THE WINDOWS TO YOUR WORLD See why Super HiVision EX3* Lens treatment is worth asking about HOYAVISION.COM

From the Runway

Zyloware Eyewear recently announced the launch of its initial Project Runway Eyewear collection, based on the hit reality TV show of the same name. The company has released an easel card to accompany the collection, which is available to ECPs at no additional cost or purchase requirement.

INFO: 800-765-3700, zyloware.com

GO Online
ClearVision Optical has released a free digital version of its 2013 product catalog. The catalog, which can be found on the company’s website, features the latest styles from ClearVision’s portfolio of men’s, women’s, and children’s eyewear lines. INFO: cvoptical.com

Street Style

OGI’s Scojo New York has released three new styles to its popular Tribeca Collection—Bank Street, Prince Street, and Fletcher Street. To accompany the new styles, as well as the entire line, OGI Eyewear offers a variety of coordinating point-of-purchase (P.O.P.) materials, including Scojo New York countercards, large window banners, postcards, logo plaques, and power charts.

INFO: 888-560-1060, ogiframes.com