trends now
Framing Families
Amy Spiezio
When kids look up to their parents, they may see their own eyewear looking back at them. Father/son and mother/daughter styles are strong in optical and in sunglass models as well.
Looks that are tempting parents have been trimmed down to fit kids, often with softening details such as peppy graphics and color choices.
There are major trends that lend themselves to intergenerational design chosen for style and for function.
RETRO: Adults have embraced retro styling and kids have followed suit. The geeked-out looks for 2013 include softened club master takes in rich, vibrant colors.
SPORTS: Kids are getting much more into high-performance sports at younger ages and their eyewear is stepping up to the plate in terms of style and performance features as well as safety coverage.
1. Kenmark’s Lily Pulitzer style Franco/Lily Pulitzer Girl style Quincy; 2. Bolle Anaconda/Anaconda Junior; 3. REM Eyewear Lucky style Porter/Lucky Kid style Favorite; 4. Lafont’s Reedition style Lyric/Lafont pour les Enfants style Lenn; 5. Luxottica’s Ray-Ban Junior style RJ9035S/Ray-Ban style RB2140/; 6. Oliver Goldsmith style Sophia kid and adult size; 7. SPX Art style 6752/SPX Art Kids style 7769; 8. SuperFlex style SF-375/SuperFlex kids style SFK-113 from Westgroupe
| Kids’ Spring Styles |
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According to KidsStyleSource.com, kids are getting bright and fun for spring 2013, including the following trends: 1. SATURATED BRIGHT COLORS. Bold hues such as teal, coral, lime, orange, neons, and ocean blue add a tropical blast to the design palette. 2. INTERNATIONAL INFLUENCES. Native American, Mexican, South American, and Indian influences will be felt in kids’ clothing designs with graphic designs inspired by indigenous cultures and organic patterns. 3. RETRO. Though they probably can’t watch “Mad Men,” kids’ clothes are being influenced by the ongoing design-inspiring program with classic looks in shift dresses of crisp cotton. 4. VICTORIAN. Luxe details are distilled for the younger set with lace insets and detailed trim. 5. ORGANICS. Nature influences kids’ clothing in flowing shapes, natural colors, and floral motifs. |
| FAMILY FASHION | |
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According to a poll by Highlights Parents, kids have a strong voice when it comes to style. |
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When asked about who picks kids’ clothes when shopping: |
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| 70 percent | Reported both parent and child |
| 22 percent | Child |
| 23 percent | Parent |
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In cases where parents and kids disagree about choices, the reasons vary: |
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| 51 percent | Too expensive |
| 50 percent | Impractical |
| 35 percent | Not appropriate for that child’s age |
| 29 percent | “Sending the wrong message” |
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What are the major influencers of kids clothes choices: |
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| 62 percent | Individual taste |
| 10 percent | Media |
| 10 percent | Peers |
| 10 percent | What’s available |
| 8 percent | Fashion |
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Interestingly, kids aren’t the only ones in the home getting fashion advice. Highlights reports that 59 percent of parents say their kids make clothing suggestions for them. |
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SUN: Sunglasses are getting shrunken down to fit youngsters, usually with color choices that add a lighter, more juvenile touch to grown up classics such as wayfarers and Jackie O looks.
PATTERN PLAY: The shapes on many eyewear styles that are offered in adult and children’s sizes are exactly the same, but on a different scale. The patterns, however, are often a dividing line, where color blocking is softer for kids and the shapes and logos used in the frame décor of the kids’ versions are more fun and youthful. EB
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