Articles
American Demographics
A look by region at the current state of optical in particular and business overall
Ask the Labs
Alternative Lens Paths
Buyer's Forum
The Plastic Evolution
Buyer's Guide
Tools of the business
Editor's Letter
Focus on Buying
News
Cool Clicks, License Lineup
Frame Introductions
New frame releases
FYI
News bits from the industry
Last Word
Posting on Facebook
Practice Advisors
Marketing... Investing vs. Spending
Eyecare By the Numbers
Are You Ready?
Lines & Launches
What's new for buyers
Merchandising Resources
Sales drivers and promotions
Visionomics
Planning for Trunk Show Success
Northeast: The Little Engine that...
Like the little engine that could, the Northeast is seeing budding confidence despite a slow recovery
South: Steady Progress
This laid-back region continues its slow-but-steady economic recovery
Midwest: Marching in Place
It's been a mixed bag in the Midwest region on a number of economic fronts in the past year, including unemployment rate
West: Confidence Climbing
The West region continues to show improvement on the jobless front, but its unemployment rate remains the highest of any region in the country