last word

Posting on Facebook

Grace Hewlett

Other than maintaining a practice website, managing a Facebook page is one of the next most popular way practices communicate with patients online. To help, we’ve tapped tips from a variety of resources. At EB, we post every day, too, so we know what a challenge it can be.

1 QUESTION. “Ask a question, but don’t be direct. Don’t ask an open-ended question. Giving people an easy choice of answers will result in more comments and engagement.” (“Facebook Best Practices”)

2 REACH. “Research shows that a Facebook post receives half of its reach within 30 minutes, so try to determine when your fans are on Facebook and aim to schedule posts around that time.” (socialmediatoday.com)

3 TIMING. “Studies have shown that more than half of users only access Facebook when they’re not at work. Also, the hours people are commuting to and from work shows usage peaks. So, when’s a good time to post? Early morning, between work and dinner, and at bedtime.” (constantcontact.com)

4 WEBSITE. “Add a Like button or Like box to your website [to] make it easy for people to like your page without ever leaving your website. This can help keep visitors focused on your website and give them a reason to come back later.” (blog.sumall.com)

5 IMAGES. “Media like videos and photos always perform well on Facebook. Not only do they seem to be a favorite of the News Feed algorithm, but they just grab people’s attention in a feed full of text updates. A lot of web users choose to watch more than they read.” (mashable.com)

P.S. Like you, we don’t always practice what we preach, but we hope you’ll visit us soon at facebook.com/eyecarebusiness.