merchandising resources

Alicia Hoglund

Looking Good

A&A Optical has released its 2013 Look Book, which features the latest styles from the company’s portfolio eyewear collections. Hard copies of the Look Book are available by request; a digital edition is available on the company’s website in the Business Resources section.

INFO: 800-492-4465, aaopticalco.com

High Stakes

Bausch + Lomb recently announced “The Ultimate Movie Experience Sweepstakes” to promote a conversation between ECPs and patients about the benefits of PureVision2 or SofLens daily disposable lenses. The promotion, which runs through April 28, offers educational materials and samples of lenses to help ECPs introduce the company’s disposable lens offerings. In-office materials include posters, tear pads, and countercards. As part of the promotion, patients can participate in a trivia game while in the reception area via their smartphone or mobile device. Participants have a chance to win one of 10,000 free movie rentals or a weekly drawing for a 46” Samsung HDTV.

INFO: ultimatemoviesweepstakes.com

Beautiful Balmain

L’Amy has released a variety of merchandising materials to accompany the latest Balmain eyewear collection. Items include a woman’s sunglass countercard, a unisex optical countercard, double-sided banner, three-piece display, logo plaque, and shopping bags. L’Amy offers three packages for purchase requirements: 12-piece, 24-piece, and 36-piece frame purchase. There is also an option to purchase each promotional piece on its own.

INFO: 203-761-0611, lamyamerica.com

Look Out!

Rich Resources
	The McGee Group has debuted a new Badgley Mischka eyewear collection. To accompany the launch, the McGee Group has released coordinating point-of-purchase materials, including a four-place platform display, three-tier display, logo plaque, horizontal and vertical box countercards, floorcard, as well as a look book. Purchase requirements vary. INFO: 800-966-2020, mcgeegroup.com