lines and Launches

Just for Girls

Amy Spiezio

KENMARK ROLLS OUT KENSIE GIRL COLLECTION

The kensie family of eyewear from Kenmark presents a collection created to tempt emerging fashionistas. These pre-teen consumers will feel confident matching outfits to a new kensie girl frame from the collection, which features splashy signature colors, temples with personality, and a range of styles to match any face, company representatives note. Kensie girl includes eight new designs for girls ages seven to 14 in acetate, metal, and combinations in bright, vibrant colors in stylish and on-trend shapes and details for a range of sizes.

“I sought out to create a collection for younger girls that was as fun, hip, and trendy as the kensie women’s eyewear line. I started with stylish shapes—round, cat-eye, and deep rectangles—and adjusted for smaller measurements. I was inspired by kensie girl clothing and jewelry, and you’ll find lots of colors, patterns, and cute details that are pretty with a bit of an edge. I envision creative, vibrant, lively, fun girls with style wearing these pieces,” says Lauryn Morris, kensie and kensie girl product designer.

Point-of-purchase items for the new collection include a four-piece stand with kensie girl logo and signature pattern, frame case, hand mirror, frame display placard with logo and signature pattern, and countercards.

INFO: 800-627-2898, kenmarkoptical.com

Read Up

REPTILE SUN UNVEILS EYEOS EYEWEAR

Reptile Sun enters the premium readers market with the launch of eyeOs Eyewear. Reptile describes eyeOs as, “an exciting line of reading eyewear that’s just ‘too cool for Granny’ and too good to be called ‘Readers.’”

Designed with quality and style in mind, eyeOs are finely crafted frames that sport fun and vibrant colors in cool shapes and edgy retro styles. The collection is made of Mazzucchelli zyl produced from cotton with color pigments from vegetables and minerals. eyeOs are fitted with Hex-O-Tech lenses that feature advanced optical design and coatings for increased comfort, acuity, and convenience in reading eyewear. Hex-O-Tech single vision lenses are aspheric to reduce distortion while Hex-O-Tech dual vision lenses are photochromic for comfort when reading indoors and out. The eyeOs lenses provide electromagnetic interference protection from electronics to reduce eye fatigue from computer screens and tablets, company representative note, and have super AR, SRC, anti-smudge, and UV 400 protection.

“This collection was designed with our passion for quality and beautiful eyewear. We combine meticulous craftsmanship, premium components, and advanced lens technology for unprecedented quality in distinctive reading eyewear,” states Sam Kotob, the founder and designer of Reptile Sun and eyeOs. “Our research shows that the market is ready for a much higher level of reading eyewear. We are responding to that need with the quality and style that it demands.”

INFO: 978-562-1720, eyeoseyewear.com

Just Kids

MARCHON PRESENTS NIKE YOUNG ATHLETE SUNS The new Nike Young Athlete Suns premium assortment from Marchon includes kid-sized versions of Nike Vision’s most popular adult styles. Created in hues including Blue Hero, University Red, and Laser Purple, the sunglasses are combined with stylish black, crystal gray, and white on universal frames that complement faces of all shapes and sizes. “Nike is a brand that provides inspiration to kids, and it’s a brand parents choose for their children as well,” says Steve Tripi, marketing director for Marchon Eyewear. “If you give kids the style, comfort, and brand they want, it’ll increase the chance of them wearing their sunglasses.” Though made primarily for after-sport use, Nike Young Athlete Suns feature all the same essential performance attributes Nike adult frames have, including safety U-bevel, polycarbonate lenses, 100 percent UV protection, Nike Max Optics, and Carl Zeiss Lens Tints formulated for developing eyes. Frames come in a green pouch. Point-of-purchase items include a poster, lookbook, display, window cling, and countercard. INFO: marchon.com

International Options

HILCO SHIPS OUT FRAMEWORKS ASIA COLLECTION

Most frames are designed and constructed to fit typical Caucasian facial features, not the higher cheekbones and flatter bridges of many Asian and other ethnic faces. The new Frameworks Asia Collection frames from Hilco are, according to the company, the best-selling styles that consumers want. They offer a level of comfort, protection, and performance necessary for good health, Hilco representatives note. The Asia Collection frames feature a reduced pantoscopic angle, flatter face form, higher nosepads or thicker built-up pads, and wider bridges in hand-cut acetates and nylon/stainless combinations, all with spring hinges. The collection consists of 10 styles featuring a mix of classic and trendy shapes, colors, and sizes.

INFO: 800-955-6544, hilco.com