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Hot List: September 2013

HANDY HINTS

Alicia Hoglund

Headed to VEW? Here are a few tips from Reed Exhibitions to help get the most from your trip.

1 Create a list of exhibitors you want to visit and make appointments with your must-see picks.

2 Decide how much time to spend at the show and then at each booth. Allow extra time for browsing, distractions, and waiting in lines.

3 Write a trip report as you go along and summarize your notes every evening.

4 Plan the seminars and workshops you want to attend; split sessions up among your colleagues to maximize data gathering.

5 Pre-register for the event and arrive early to avoid standing in lines.

Going the Distance

According to a recent report by the Center for Exhibition Industry Research, 78 percent of attendees travel more than 400 miles to attend an exhibition.

Trade Show Trends

Exhibit Surveys, Inc.’s annual Trade Show Trends report revealed the following stats about show attendees.

9.1

the average number of hours attendees spend per show visiting exhibits

84

the percent of attendees who have the power to recommend, specify, or make final purchasing decisions

WORD SEARCH

By Jenean Carlton, BA, ABOC, NCLC

This word search includes terms related to photochromic lenses. For answers, go to FYI on page 138.