ON THE WEB
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What’s new online…information for you and your patients
RIDING THAT WAVE
Transitions Optical, Inc., has released an online education course, “Riding the Age Wave”, to help eyecare professionals educate patients on how normal healthy aging affects their vision, and to advise them on options for treatment that will restore, maintain, and enhance their vision.
The online course shows how the baby boomer generation has redefined the word “aging,” as they postpone retirement and look to maintain a lifestyle that demands enhanced vision. Overviewing the common visual issues baby boomers will experience as they age (such as light sensitivity and problems with glare), “Riding the Age Wave” demonstrates how Transitions lenses with an AR coating and digital design are a healthy aging solution that addresses these problems.
INFO: brainshark.com/transitions/AgeWave
WEB COACHING
Bob Main, a 35-year optical industry veteran, has formed a new Internet education company with the purpose of providing free education to ECPs on how to use the Internet and social media to grow their practices. The primary source of educational material will be presented on a new website, ECPWebCoach.com. The company also has a Facebook Page, YouTube Channel, and Google+ page where ECPs can connect to get valuable and timely information on how to improve their social media engagement.
The site covers a variety of topics, including website and Facebook page design and management, e-newsletters, online marketing, and SEO. The material is presented in a variety of formats, including webinars, articles, videos, e-books, and an open forum chat room.
The site is supported by education sponsors, who will also be supplying content for the site and webinar speakers.
INFO: ecpwebcoach.com
HASHTAG THIS!
Safilo has added Instagram to the outlets it uses to reach out to consumers and ECPs. To keep up with the latest fashion and style news, as well as what Safilo is doing to celebrate its 80th anniversary, follow safilo1934 and use the hashtag #safilo80!
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GERM PROTOCOL
The recent Ebola Viral Disease (EVD) epidemic in West Africa and the few confirmed cases in the U.S.—along with the flu and other seasonal health issues—underscore the importance for all health care providers to be educated about the illnesses and appropriate protocols to prevent the spread of these and other viruses if they are suspected in clinical practice.
Enterovirus D68 caused a nationwide outbreak in 47 states, and has been associated with severe respiratory illness. The more common influenza illness usually peaks in the U.S. between December and February, though seasonal flu can begin as early as October and continue to occur as late as May. Additionally, herpetic and adenoviral infections can occur any time of the year.
To provide O.D.s with the most up-to-date information on protecting themselves and their patients, the American Optometric Association (AOA) has published a new web page with a comprehensive overview of a variety of infectious diseases that optometric practices may encounter.
The information is intended as a refresher course on protocols.
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