LINES & LAUNCHES

Brand New

The newest sunwear and ophthalmic eyewear collections from around the globe

IT’S A SNAP

POLAROID ADDS KIDS SUNGLASS COLLECTION

The new Polaroid Kids Collection of sunglasses offers 100 percent UV400 protection against UVA, UVB, and UVC rays. All of the collection’s six sunglass models have Polaroid polarized lenses that block out virtually 100 percent of glare.

Tailored for the youth market, the sunnies are stylish and comfortable, using allergy-free materials and constructed with adjustable temple tips that fit a child’s face and lifestyle. The models are durable, with scratch-resistant coating and shock absorption to withstand impact and protect the eye.

The collection is comprised of one girls’ style, one boys’ style, and four unisex styles. The acetate frame color range includes red/white, black/white, pink, rose, light blue, red, blue/orange, pink/purple, and black, while lenses are gray polarized. Each frame is packaged in a soft pouch with a cleaning cloth.

INFO: 973-952-2800, safilo.com

TO THE MARKET

According to Safilo Group: “Children are particularly susceptible to the sun’s damaging rays. Kids typically spend more time outdoors than adults, and the lenses of their eyes are more transparent than those of adults. The danger is that this allows more UV radiation to reach the retina. The best way to protect a child’s eyes is to have him or her wear polarized sunglasses that filter out harmful radiation. Polaroid Kids polarized sunglasses offer 100 percent protection against UVA, UVB, and UVC rays while providing, style, comfort and durability for every child.”

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LITTLE ORIGINAL

KENMARK ROLLS OUT ORIGINAL PENGUIN JUNIOR COLLECTION

The retro-cool style of Original Penguin Eyewear isn’t just for the big guys anymore. Original Penguin Junior collection has tailored the top-selling men’s styles so they fit boys.

Featuring eight of the top Original Penguin styles, the new collection is sized down to fit the young eyewear consumer seeking a more grown-up look. With a target ages of eight to 14, the line consists of eight styles: The Clyde Jr., The Huck Jr., The Carmichael Jr., The Hopper Jr., The Johnny Jr., The Doyle Jr., The Eddie Jr., and The Arnold Jr. Sizes range from 45/15-125 to 48/16-130, providing options for growing boys.

Original Penguin is an iconic American clothing line with roots in the Rat Pack era of the 1950s. The brand catapulted back into fashion in 2000, when young men sought the golf shirt that made the brand famous. Original Penguin includes clothing, accessories, footwear, and eyewear.

INFO: 800-627-2898, kenmarkoptical.com

TO THE MARKET

“I wanted to design a collection for the young eyewear customer who wants a more stylish, grown-up look. Many kids don’t want to look like kids—instead, they want to emulate the frames their dads and older brothers wear.” —Jason Wehlage, Original Penguin product designer, Kenmark

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KEEPING COOL

ALTAIR BUILDS YOUTH PORTFOLIO WITH KILTER BRAND

A teen collection walks the line with custom design elements which illustrate that not every journey is a straight path. Debuting this summer, Kilter from Altair rolls out a five-piece ophthalmic collection for boys and girls (two boys, two girls, and one unisex) ages 12 to 18 years old.

The zigzag is a repeating adornment engraved onto metal plaques or through double-laminate plastic, showing up especially on the temples of several styles.

The plastic models are crafted of triple-laminate acetate, with colors including pops of green, candy red, or teal, and a top third layer of crystal. Metal plaques adhere to temples and are shiny with a polished finish.

Mixing the trend-forward styling of plastic with the durability of metal, combination frames for boys are available in black, brown, and navy with contrasting interiors of green, candy red, and teal. A subtle line creates a dynamic design when applied to the temples. Other line motifs for the collection include engraved repeated diagonal lines in sets of three extending down metal temples.

For girls, modified ovals provide an easy, lightweight fit and a metal/plastic combination available in tortoise/bronze, purple/deep purple, and pink/hot pink. Balancing two rivets placed onto plastic frame fronts, three diagonal lines interrupt sleek plastic temples.

Each Kilter style features a signature “K” Kilter logo on the interior left temple.

INFO: 800-505-5557, altaireyewear.com

TO THE MARKET

“In 2014, Altair is looking to revitalize and revamp its house brand portfolio. With Evolution, we identified a fashion-forward, on-trend consumer who is looking for statement shapes, design, and color. And in creating the Kilter collection, Altair identifies an untouched market of teens who demand a style with edge and California cool.” —Jillian Marro, brand director, Altair

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CHIP OFF THE ACETATE BLOCK

JACKSON ROGERS EYEWEAR UNVEILED BY TODD ROGERS EYEWEAR

Todd Rogers Eyewear’s first entry into the youth market, Jackson Rogers Eyewear children’s line, pays homage to the design principles of Todd Rogers by showcasing styles that continue the company’s take on “Classic, with a Twist.”

The brand’s first 34-piece collection is a mostly unisex line comprised of five acetate styles in six colors each, and one metal aviator sunglass in four colors. A number of the shapes are intentionally designed for both sun and ophthalmic lenses.

Each frame name begins with the statement “I Am…” followed by a bold declaration of self assurance. “I Am Confident, Creative, Hip, Original, Pretty, and What I Am” sums up the initial six styles. Ages range from toddler through ‘tween, with colors and patterns spanning preppy to polished to just a little punk. Each style also boasts a limited-edition camouflage print.

The offshoot “mini-brand” is named after Todd’s three-year-old son, Jackson—who is also the brand’s ambassador and first model. Jackson Rogers Eyewear is “Designed by an Optician, Made to be Worn.”

INFO: 800-601-0620, toddrogerseyewear.com

TO THE MARKET

Todd Rogers, an optician for more than 20 years, launched his independent line six years ago and says he inherently knew a kids’ line would follow. Noticing a hole in the children’s marketplace for well-made, colorful, timeless acetate frames, he tapped his optician’s knowledge for what shapes, styles, and sizes kids not only needed, but also wanted to wear.

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{FRAME GALLERY}

GO TO RIO

MARCHON KICKS OFF BRAZILIAN-THEMED SUNGLASSES BY LACOSTE

In 2014 sport fans are on the starting blocks to support their favorite teams in international competitions hosted by Brazil. Marchon’s designs for Lacoste score new l711s wayfarer sunglasses from a Brazilian-inspired color palette.

Five different models offer various combinations of blue, green, yellow, black, and white with mirrored lenses to pay tribute to Brazil. Additionally, the temples and even the iconic crocodile are dressed in Brazilian flag-inspired attire.

INFO: 800-645-1300, marchon.com

TO THE MARKET

The design of each piece plays harmoniously with the three Brazilian colors to convey the festivity, unity, and team spirit that characterizes the sporting world and to win outright in the style stakes, say representatives of Marchon.

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BIRD IS THE WORD

SMITH PLAYS WITH ANGRY BIRDS FOR SKI COLLECTION

Smith Optics has announced a two-season partnership with the popular video game franchise Angry Birds to license its whimsical graphics on a collection of Smith’s products for juniors and kids. Smith will be introducing dedicated graphics of the stylized wingless birds on the Gambler/Zoom and Sidekick/Zoom combo kits, Daredevil, Gambler and Sidekick goggles, and Gage Jr. and Zoom Jr. helmets.

INFO: 888-206-2995, smithoptics.com

TO THE MARKET

“The Smith X Angry Birds partnership is really exciting for us. Angry Birds has an amazing following with insane graphic possibilities, and a little bit of irreverence that we feel the market can use these days.” — Eric Carlson, vice president of product and design, Smith Optics

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BLUE JEAN BABY

MARCOLIN BRINGS DENIMEYE COLLECTION TO MARKET

Diesel’s new #DENIMEYE subcollection from Marcolin utilizes the fashion brand’s signature denim in different shapes and sizes to suit the full spectrum of Diesel fans. The denim is applied sometimes to the full frame, or just to the temples on others for a more subtle statement; and throughout it all is an iconic brand and unique denim craftsmanship. The new #DENIMEYE models are a stand out for summer, mixing fresh style with classic denim, company representatives note.

INFO: 800-537-9265, us.marcolin.com

TO THE MARKET

These easy-to-wear frames are made exclusively with Diesel denim in an original treatment of melting acetate through a process of cold welding, secured by a registered and patent pending design, according to Marcolin.

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EXPRESS YOURSELF

CLEARVISION GETS PERSONAL WITH IZOD

Designed for young men who like to express their unique style through eyewear, the youthful, on-trend collection includes four clear acetate front shapes and nine temple colors, providing the opportunity to create individual frame styles. The new IZOD collection from ClearVision provides ECPs with an opportunity to offer customizable eyewear right in the dispensary. The collection can also be personalized using a tinting machine to dye the clear fronts.

INFO: 800-645-3733, cvoptical.com

TO THE MARKET

“We created this collection because we felt that the ability to customize a look with color would appeal to consumers who are seeking on-trend styles; plus, it reinforces the IZOD brand’s colorful, youthful image.” — Peter Friedfeld, executive vice president, ClearVision