FRAMEBUYER | Fishing for Success

WHAT’S YOUR Angle?

For performance or day-to-day style, eyewear with a fishing inspiration builds connections with an increasingly large market

BY AMY SPIEZIO

for many Americans, fishing is a way of life. Angling is a fun time, a family time, and, sometimes, a serious sport. It’s also a huge potential revenue source for eyecare practitioners.

Mike Nussman, president and CEO of the American Sportfishing Association, notes in his annual address at the opening of the 57th International Convention of Allied Sportfishing Trades, known as ICAST: “Each year, more than 140 million Americans—over 40 million who call themselves anglers—make outdoor recreation a priority in their lives—and they prove it with their wallets.”

Those large numbers of participants are consistent consumers, Nussman notes, “According to the Outdoor Industry Association, annually, Americans spend more than $640 billion on outdoor recreation. Anglers alone have a $125 billion impact on our nation’s economy. Ensuring access to our public lands and waters—to recreation—protects our economy, your businesses, and our nation’s communities who depend on outdoor recreation.”

This issue’s FrameBuyer focuses on the awesome opportunities that lie in wait for those who want to increase their patients’ satisfaction and add a whole new revenue stream from working with fishing afficionados. From fishing professionals to optometrists who share their passion for fishing with their patients, this special section shares insights on how best to reach these geared-up, tricked-out hobbyists.

FISHING FACTS

Source: National Hunting and Fishing Day, Wonders of Wildlife

24/7 FISHING STYLE

Even away from the water, fishing fans love to reel in Rx looks with great style reminiscent of their hobby. From wood finishes inspired by the decks of watercraft, to blues captured in the reflections on lakes and oceans alike, these men’s styles are all keepers.