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Eyecare Business

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{APRIL 2015} The Hot List

Eyecare Business April 1, 2015
FRONT LINES

{APRIL 2015}
The Hot List

Info Bites to Fuel Your Business

1
GO PLAY!

How many American kids play sports? Too many to accurately count, apparently. Though there’s never been a formal census, there have been several studies and their estimates vary with their definition of organized sport, regular participation, and age level. Suffice it to say—it’s a BIG number. And that means sports accessories and protective eyewear can be big business.

Here’s one breakdown of youth sports participation, compiled by ESPN.

STUDENTS WHO ARE INVOLVED IN AT LEAST ONE ORGANIZED SPORT

2
NEWS TO USE

Educating patients on protecting their eyes from UV exposure should be number one on your list when discussing sunwear. What else should sunwear do?

The AOA recommends that sunglasses should:

    Block out 99% to 100% of both UVA and UVB radiation.

    Screen out 75% to 90% of visible light.

    Be perfectly matched in color and free of distortion and imperfection.

    Be gray when proper color recognition is vital.

3
COLOR ME….

Specific lens tints can help your active patients improve their game.

Need guidance? Here are some suggestions from VSP.

    • Improves contrast and enhances depth perception. Try it for….golf, tennis, fishing.

    • Provides greater clarity in fog, haze, and low-light conditions; filters scattered light. Warning: can cause color distortion. Try it for…shooting, skiing, mountain biking.

    • Transmits all colors evenly; dims glare while brightening shadows. Try it for …all outdoor activities.

    • Reduces glare, improves color perception, helps see contours. Try it for….golf, watching sports.

    • True color perception; reduces glare (especially off water). Try it for…water sports, all outdoor activity.

4
PURCHASE POINT(ER)S

In a presentation by Google researchers to the Outdoor Industry Association, it was reported that 75% of today’s sporting goods purchases are influenced by the consumer’s online presence. A survey of sporting goods shoppers revealed the following.

62% did not use a brand term when beginning their online search.

52% were undecided on where they would make the purchase.

53% conducted research for more than a week before making a purchase.

72% searched five or more times before buying product.

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