PUBLISHER’S LETTER

Build It, and They Will Come

you’ve probably seen the movie, “Field of Dreams,” where a “dream” baseball field is built and people come in droves to watch a baseball game. Great story, but it doesn’t happen like that in magazine publishing.

Eyecare Business celebrates its 30th anniversary next year.

It took years of producing actionable, relevant business content to achieve reaching 40,000 ECPs every month, each of whom personally requests to receive the magazine. Not an easy accomplishment for any business magazine—unless the content is spot on for the reader.

BUSINESS INFORMATION

Hats off to Steph De Long, our editor-in-chief for nearly 25 years, and her entire staff for producing top-notch content each month. A good business magazine has a loyal following, and Steph has done a stellar job of delivering critical business information to ECPs like you who are hungry to push business and profits forward.

Eyecare Business has become an essential business tool that keeps getting stronger all the time. Steph has truly built one of the most respected and well-read eyecare publications in the industry among both O.D.s and opticians. We thank her for all the great work over the years.

Starting in September, Steph will pass the editor-in-chief and editorial director batons to the long-time fashion and market editor for Eyecare Business, Erinn Morgan. Steph will continue on at Eyecare Business as editorial director emeritus, beginning September 1, 2015. She will also continue to speak at industry events and author articles in every issue of Eyecare Business, while also working on newsletter and electronic media products (see news story, Page 18).

Erinn Morgan

TRACKING TRENDS

Congratulations to Erinn, who has covered business and fashion trends in the optical industry for over 20 years. Erinn got her start as managing editor of Accessories magazine and quickly moved on the become editor-in-chief of Framebuyer magazine, published by Eyecare Business. She was then brought on by 20/20 magazine as its editor-in-chief to redesign and oversee the publication and the launch of 2020mag.com.

After several years at Jobson Publishing, Erinn set her sights on the consumer magazine segment and moved over to work as special projects editor for various fashion publications. Subsequently, she served as editor-in-chief of SoHo Style, a cutting-edge magazine that focused on the culture and style of downtown New York City. At the same time, she took the job of special projects, fashion, and retail editor of Eyecare Business.

She is the author of the book “Picture Yourself Going Green,” and her writing has appeared in The New York Times, Outside magazine, Skiing, and Mountain Bike.

Erinn has worked on many projects for PentaVision, the parent company of Eyecare Business, including trade-focused supplements and advertorials, as well as consumer supplements for Vogue, InStyle, GQ, Esquire, and more.

Erinn’s connection with the ECP, vendor, and consumer will serve this market well for the future. We look forward to continuing to provide great content to help you improve your business performance year after year. Please welcome Erinn as the editor-in-chief and editorial director of Eyecare Business magazine.

Mark Durrick
Executive Vice President/Publisher
Eyecare Business magazine