EDITOR’S LETTER
Construction Zone
This issue is all about putting the pieces together. To balance the blocks, you need to address both the professional and retail needs of patients.
To help, we’re introducing The Consumer Connection, a new column, in which we interview retail guru Paco Underhill. He will also be speaking in The Spotlight Series at VEE, of which we’re the exclusive media partner. Other speakers on that track include The Ritz-Carlton’s Joseph Quitoni. For more, check out our Vision Expo preview in News.
VISUAL MERCHANDISING
I am also excited to be moderating two terrific panels on Saturday, March 21.
Visual Merchandising Problems & Solutions, featuring Travis Reed, offers an opportunity to learn from merchandising experts and, in a new approach, to bring your problems to the podium. Literally. Send us your challenges and problem-area pics (eyecarebizeditor@pentavisionmedia.com), and they’ll offer solutions during the class.
EXECUTIVE EXCHANGE
And, talk about expertise, in an Expo first, four optical executives will discuss Eyewear in the Year 2020 during a two-hour session I’m moderating Saturday afternoon. Don’t miss this chance to hear ClearVision’s David Friedfeld, REM’s Mike Hundert, Kenmark’s David Duralde, and FGX’s Corinne McCormack talk about what will change and how to get from here to there.
Hope to hear from you and learn what merchandising, retail, and business challenges we can help you address.
Stephanie K. De Long
Editorial Director
P.S. Check out the column below and download the Actable app for a fascinating look at the story behind some familiar logos.
VIDEO ON DEMAND
You see them every day. Brands are instantly recognizable. To see what makes a logo work, view this fact-filled video, “Two Minute Marketing.” Here’s how to access it:
1. Search “Actable” in your Apple or Google Play store
2. Download and launch the app on your mobile device
3. Frame this page through your screen and press “Scan”
Thanks to Videomojo.net for sharing the video, Two Minute Marketing, on the development of today’s most recognizable brands.