LAST WORD
Meet Millie: CONSUMER 2.015
The millennials are the workers—and shoppers—of the future. Consider these findings from the U.S. Chamber of Commerce’s “The Millennial Generations Research Review”
THEY’RE Happy!
Despite a youth filled with school shootings, terrorism,
and a recession, this generation feels good.
41% report that they are satisfied
with the way things are
going in the country, compared with
26% of those over 30.
Attached TO TECH
Millennials are
2.5X
more likely to be early adopters of technology than older generations.
They spend
1.8 HOURS
on social media sites during
an eight-hour work day.
And this generation keeps its tech nearby.
80% report sleeping with their cell phone next to their beds.
INFLUENCED Decisions
Recommendations from friends and peers surpass “expert” opinions for this market, and social approval is a huge factor in satisfaction with decisions.
70%
of millennials report they are more excited about a decision they’ve made when their friends agree.
The report adds: “It appears men and women are moving away from what used to be the be-all and end-all—money and power—in favor of love and friendship.”
Sweet SECURITY
When it comes to benefits, working millennials want their health, dental, vision, life, and disability insurance.
56% say quality benefits packages influence their choice of employers.
63% say benefits are an important reason for staying with an employer.