FRONT LINES

{JUNE 2015}
The Hot List

Info Bites to Fuel Your Business

1
STATIC MEDIA FAILS

Trying to woo younger patients to your shop or practice via social media or digital signage? Keep your content changing.

Industry Weapon, Inc., notes: “Millennials value flexibility, intelligence, and acceptance. They are experts at adapting to fast, drastic change. Any aspect of their world that is unchanging is considered antiquated. To millennials, boredom is a punishment. The demand for more is not only the basis for attraction, but also essential to keeping their focus. Having attention spans conditioned to last for mere seconds, they rely on relentless stimulation.”

2
EMPLOYEE SNAPSHOT

There’s been plenty of press about millennials and their growing retail power, but a Pew Research Center analysis shows that 18- to 34-year-olds are now the largest generation in the American workforce—which presents both challenges and opportunities for employers.

A snapshot of the millennials in the workplace, provided by the U.S. Bureau of Labor Statistics, shows that while they may be plentiful, they do not have expectations of staying in a job for very long.

34%
of the U.S. workforce
(Gen Xers = 32%, boomers = 31%)

16 months
median job tenure for workers aged 20-24

3 years
median job tenure for workers aged 25-34

3
FACEBOOK CHEAT SHEET

When fans are specifically asked to share a post, fans react remarkably well. Posts that ask for shares have a share rate 7x higher than those that don’t ask fans to share.

When fans are specifically asked to comment on a post, there is a 3.3x higher comment rate than when they are not asked to comment.

When fans are specifically asked to like a post, there is a 3x higher like rate than when they are not asked to like.

Source: LinchpinSEO

4
EVERYBODY’S INTERESTED

Considering how many Americans spend way too much time in front of computers, video games, or other digital screens (more than 90% of adults), digital eye strain likely is a problem among your patients (though nearly a third have done nothing to alleviate it yet).

And they probably are ready to hear your lens tech solutions, because The Vision Council has already primed them.

Mashable.com, a popular website among the “connected generation,” ran an article about digital eye strain that used information from The Vision Council’s 2014 consumer report on the topic. Within an hour, it had been shared to almost 2,000 other outlets, and was mentioned on news programs throughout the day.