ON THE WEB
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What’s new online….information for you and your patients
PROTECTING SPORT FISHERIES
costa Sunglasses has reintroduced “The Watery Rave” to the blogosphere, turning the website into an action-focused central hub of sport fishing conservation news and articles. Each month, Costa partners (including OCEARCH, the Coastal Conservation Association, Trout Unlimited, and more) will post blog updates on issues affecting their fisheries, motivating readers to play a more active role in protecting the world’s waters.
“Fisheries all over the planet need our help from pollution, overfishing and more. All of the groups contributing to the site are committed to sustainable sport fishing practices, and want to encourage anglers to become more involved to protect the fish we love,” says Al Perkinson, vice president of marketing for Costa. “We created The Watery Rave as a central place where people can come educate themselves about the challenges facing our waters right now, and give them specific things they can do to help make a difference.”
INFO: wateryrave.com, costadelmar.com
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WEB SIGHTS
Tips from Bob Main, ABOM, and ecpwebcoach.com
A GOOD WEBSITE WILL:
ECPU ADDS ABO PREP, ENHANCES TRAINING
ECP University (ECPU) is a division of Essilor that provides education solutions for the growth and development of eyecare practices through in-person and online training. It has recently overhauled its website to offer a comprehensive online program to prepare participants for the American Board of Opticianry (ABO) Basic Certification Exam.
The interactive curriculum features six modules with game-based quizzes utilizing whiteboard animation and Eyemagination videos, a device to use mobile flash cards, and practice tests comprised of 125 randomly-selected questions.
Additionally, ECPU’s substantial Dispensary Manager Training Program has been enhanced so that all materials can be digitally operated, and each participant receives a tablet for mobile, travel-friendly usage. The six-month course blends three distinct classroom sessions, personalized coaching, and project-based learning to educate dispensers and managers on business operations skills required to profitably manage day-to-day retail operations.
A streamlined pricing system has also been rolled out for all ECPU content, providing a simple, cost-effective method for ongoing professional development.
INFO: ecpuniversity.com
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EFFORTLESS INFO
Super Systems Optical Technology has created a website that embodies the company’s mission of making ECPs’ interactions with the company simple and fulfilling. The new website is easier to navigate, provides a comprehensive look into the benefits of the FastGrind (the company’s all-in-one lens surfacing system), and features a robust shopping experience for all lab equipment and supply needs.
Whether ECPs are researching how FastGrind can help their practice or just getting started in the optical world, Super Systems’ new website makes it effortless. FastGrind customers can also use the website to continually update the machine’s software to accommodate the newest and best lenses with ease.
INFO: superoptical.com
A RE-IMMAGINED SITE
Italian frame company Immagine98 has revamped its website with more attention-grabbing, updated content and easier searching. It has been tailored to the customer’s needs, by focusing not just on the quality of the products but also on the strong customer service offered by the company.
A visually impactful home page—with its details, close-ups, and sketches—introduces the visitor to the Immagine98 world. From here, visitors can then click to access the company’s two in-house labels—X-IDE and RYE&LYE. The R&D section is particularly prominent, with interesting info on the new collections to be showcased at upcoming exhibitions.
INFO: immagine98.it
BUY AND GIVE
Enablemart, an online distributor of assistive technology, has partnered with Prevent Blindness and is now listed as a resource on the “Living Well with Low Vision” page. It will donate 5% of every purchase made through the page to Prevent Blindness. Living Well with Low Vision was created by Prevent Blindness to provide those with low vision and their caregivers a variety of free tools including a guide to nonvisual skills, a visual skills workbook for people with AMD, a guide to caring for the visually impaired, and a range of resource directories.
INFO: lowvision.preventblindness.org/resources-2
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