HOT LIST
Welcome to
2016
Here’s Your To-Do List
Are you ready to tackle the challenges of the new year? Eyecare professionals tell us they plan to focus on these 10 “Hot List” items to help propel their business to a new level.
1. Increase internal marketing intensity.
2. Remodel and/or redecorate.
3. Tackle billing and coding issues and remain flexible for changes that may occur ahead.
4. Evaluate ROI.
5. Review accounting practices.
6. Assess insurance plan profitability in order to shift accepted plans.
7. Hone patient service skills.
8. Hire (if doing so is likely to bring in more patients).
9. Tweak employee hours to best benefit the practice.
10. Consider fresh sales approaches (style shows, dollars or percentages off, specials).
“My plans for 2016 are to crank it into survival mode. Take on more insurance plans. Have frame sales, including 30-day specials with selected manufacturers. Have a few creative lens or lens options sales, and even hold a trunk show.”
—DIANNA FINISECY, ABOC
Wagner Opticians, Washington, D.C
“I’m considering TV commercials. My concern was, are they capable of clearing all the 2-for-$99 stigma out of viewers’ heads in order to create a good-looking, higher-end optical commercial on a low-end budget? The producers think they can, so our production schedule will continue.”
—NIKI PINO
An Optical Galleria, LLC, Centreville, MD, and Ocean City, MD
Karlen McLean has more from these ECPs in an article about realigning your business for 2016. Read about it at our website.
See eyecarebusiness.com/webexclusives.
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