EDITOR’S LETTER

Are You Game?

i have a passion for sports. I love to bike, run, ski, surf, climb, hike, and even standup paddleboard. If you can get outside, be on the water or in the mountains, get a little dirty, and work up a sweat, pretty much count me in.

I also have a passion for sports eyewear. Prior to joining Eyecare Business as editor-in-chief six months ago, I worked on assignment as the Sunglass Test Director for the fast-growing, Consumer Reports-style gear review website GearInstitute.com, launched by former Outside magazine editors. I have literally tested hundreds of pairs of performance sports sunglasses over the years—and I am continually impressed with the incredible performance-enhancing technology, frame design, high-tech lens designs, and R&D that’s packed into each pair.

The takeaway: There has never been a better lineup of sports eyewear out there to fill your patients’ needs, no matter what their sport, visual challenge, or style preference. In this issue, we aim to deliver the scoop on the newest, most high-tech sports eyewear—along with a plethora of core sports sunwear selling tips—that will drive home more business for your business.

“We look at [sports dispensing] as really just a problem to be solved—you have to know your products well enough to find a creative solution to the problem,” Thomis Buell, owner/optician, tells Eyecare Business in this issue.

We also serve up a comprehensive guide to today’s proprietary Rx sports sunwear programs to give you an added advantage. And, just for fun, we check in with four globally famous, world-class athletes for exclusive interviews to learn more about them—and their visual needs for their sport.

For all your sports sunwear needs and beyond, we also hope to catch you at the upcoming Vision Expo East (VEE) show, held April 14-17 in New York City. For our EB team, the show is an essential spot to learn about the newest products and tech—and pinpoint the hottest trends. An exciting roster of VEE education and events is also shaping up and registration for the show is now open at VisionExpoEast.com.

We hope you enjoy this sports eyewear-packed issue of Eyecare Business.

EB Turns 30 in 2016! Here, one of our vintage sports sunwear issue covers, from April 2001.

Best Regards,

Erinn Morgan
Editor-in-Chief + Editorial Director
Eyecare Business