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What’s new online…information for you and your patients
Enhancing Experiences
essilor of America has launched a redesigned website, featuring an enhanced user experience for both ECPs and consumers. The newly revamped site is designed to help educate patients on eye health and the Essilor portfolio of brands, including Transitions, Crizal, Varilux, and Xperio UV.
The Essilor Newsroom will continue to feature consumer-friendly stories on eye health, eye tech, the vision industry, and Essilor’s mission.
Later this year, the company will roll out additional functionality that will include interactive consumer features, a more comprehensive ECP locator, and an “ECP Corner” that will allow ECPs to connect with one another and share valuable information.
INFO: ESSILORUSA.COM
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3 STEPS TO BETTER DIGITAL CUSTOMER SERVICE
Businesses with a lively, engaged social media presence are in position to win attention—and sales—from digitally focused consumers. A report by Deloitte Digital found that 47% of millennials are influenced in their purchases by social media (19% for all other age groups). Here, from mashable.com, are some tips for navigating the business side of social media.
1 DON’T BE OVERLY FRIENDLY…OR CUTESY. Be friendly and respectful, but not chummy, in interactions with followers. Limit the use of slang and emojis. And stick to your brand message.
2 BE TIMELY. Using social media for customer service is advantageous because it is immediate. But all that goodwill flies out the window if it takes you two days to answer a simple question from a poster.
3 HANDLE COMPLAINTS TACTFULLY AND QUICKLY. It’s key to get these heated conversations offline as quickly as possible, and handled in a way that not only placates the upset customer but also communicates to online observers that the issue is being handled. When the issue has been successfully resolved, note it as an addendum to the public rant.
Introducing Seiko Vision
Hoya Vision North America has launched a website for its Seiko Optical U.S. subsidiary. A portion of the site is dedicated to the Seiko Elite Program, developed by ECPs for ECPs to help with practice growth and development. Through the program, Seiko offers value-added services to participating eyecare practices, including marketing services, practice consulting, and practice analytics.
Hoya Corporation acquired 50% of Seiko Optical in March 2014 and has since put its efforts into bringing the brand to the forefront in the U.S.
INFO: SEIKOVISION.COM
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