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Going Digital For Digital Eye Strain

endeavoring to raise consumer awareness about the effects of digital eye strain while getting a good laugh, Gunnar Optiks has launched a digital campaign that relies on humor to spread its message.

The maker of computer eyewear teamed with award-winning creative agency Petrol to produce two commercials that are currently airing on the Gunnar Optiks YouTube channel and its website. The bits draw attention to how computer users’ eyes can feel after staring at screens all day—let’s just say somebody gets sand in the face—and what they can do to prevent those symptoms. A link to a section of the company’s website provides additional information on digital eye strain and blue light.

The commercials are being run as preroll ads on YouTube, and ECPs are invited to share them on social media.

INFO: GUNNAR.COM/DES

The campaign’s main character goes from dry-eyed and miserable (top) to relieved and happy