Think that stocking a frame assortment for kids can be difficult? No kidding—it requires juggling parents’ wants and tots who try to call the shots. Here is some help with a lineup of best-selling frames + top lens treatments from two child-centric ECPs.

“One of the trends I am starting to see is ‘need-specific’ eyewear—rubber-type frames like Dilli Dalli, Miraflex, and Solo Bambini; Specs4Us frames for the needs of kids with Down syndrome; TC CHARTON for the Asian population. Tomato Glasses’ temples can be fit at different lengths and the bridge can be screwed in higher or lower. Consumers/parents are responding well to this type of marketing, and it is an easy sell-through.”

—DANIELLE CRULL, owner/optician at A Child’s Eyes

A CHILD’S EYES

Danielle Crull, Owner/Optician

Mechanicsburg, PA

Steve Madden model Spplashed from ClearVision Optical

Lilly Pulitzer model Skipper from Kenmark Eyewear

Lens treatment: Tegra scratch-resistant coating from Vision Ease

A CHILD’S VIEW

Robert Silva, Owner/Optician

Brea/Laguna Hills, CA

Original Penguin model The Clyde Jr. from Kenmark Eyewear

Ray-Ban model 1530 from Luxottica

Flexon model 90 from Marchon

Lens treatment: Transitions gray

—Kerri Ann Raimo