Ready to reel in those Warby Parker purchasers?
Here, three top ECPs share the eyewear collections that help them rise to the challenge—collections that offer a solid product mix, value-packed price, and an overall design and quality that attracts customers who might otherwise search for Rx eyewear online.
ART OF OPTIKS
Stephanie Haenes, ABOC,
two Minneapolis locations
Bevel: Colorful and unique with broad appeal (from petite to large sizes)
Blake Kuwahara: Limited-edition, bold, and architectural designs
Krewe: Great social media presence + an independent streak that appeals to millennials
COMPLETE FAMILY VISION CARE
Eric White, O.D.,
San Diego, CA
Modern Optical: Complete Family Vision Care offers a value package using Modern Optical frames, single-vision polycarbonate lenses including AR, and a two-year warranty
VSP-branded frames/VSP UNITY lenses
10/10 OPTICS
Ruth Domber,
New York, NY
Anne et Valentin: Unpredictable shape, design, and color combinations for a more artistic eyewear fashion statement
Barton Perreira: Classic shapes and colors with a very modern design interpretation
Bevel: Wearable, contrasting color combinations—colorful metals in outstanding hues
WOOW: Good midrange price point and a diverse plastic collection—great colors and a younger profile
—Kerri Ann Raimo
“Krewe, with its huge social media presence and independent streak, has much appeal to the millennial crowd. Krewe is colorful, relevant, and fun at a great price point. The quality of the frames is above what you find online, but the price makes it affordable and relatable to most customers in the 18-35 age demographic.”
—STEPHANIE HAENES,
Art of Optiks