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TRENDSPOTTING THE BIGGEST TRENDS + NEWS YOU CAN USE

Eyecare Business February 1, 2018

THE SHOW

The nine eyewear designers of the Council of Fashion Designers of America (edCFDA) have joined together for the first time ever to collaborate on a digital eyewear design showcase. The result is a highly inspiring 56-page lookbook featuring designer profiles and color-soaked photos of their most covetable specs and shades. The lookbook is also clickable—and links through to each designer’s website and social media pages.

“A digital showcase will help us reach a wider audience and is much easier to share,” says edCFDA member Christian Roth. “We wanted to emphasize our collective thinking—we are a family—by creating a unique lookbook representing independent CFDA eyewear designers which showcases the diverse collections of each brand.”

cfda.com/news/view-the-edcfda-eyewear-design-showcase

—Erinn Morgan

Eternally On Trend: A snapshot from the edCFDA digital showcase, this photo features the Pug Tooth in Peachy Keen from l.a.Eyeworks, a pure work of art in crystal acetate with bespoke scalloped edges and just a hint of Pantone’s new Color of the Year. Modeled by digital artist and enigmatic YouTube sensation Poppy. Photo: Josef Jasso for l.a.Eyeworks
Eternally On Trend: A snapshot from the edCFDA digital showcase, this photo features the Pug Tooth in Peachy Keen from l.a.Eyeworks, a pure work of art in crystal acetate with bespoke scalloped edges and just a hint of Pantone’s new Color of the Year. Modeled by digital artist and enigmatic YouTube sensation Poppy. Photo: Josef Jasso for l.a.Eyeworks

ON OUR RADAR
THE BIGGEST TRENDS IN SIGHT…

VIVA LA VIOLET

The Pantone experts have spoken: Ultra Violet is the Color of the Year 2018.

Serving as a guide in uncertain times, this alluring blue-based purple “lights the way to what is yet to come,” says Leatrice Eiseman, executive director of the Pantone Color Institute.

And eyewear designers are right on trend—find frames from Jimmy Choo, Fendi, and more dripping in the thought-provoking shade.

Plus, get a kick-start on office interiors with pops of violet in your space, as it’s known to cultivate connection. —Kerri Ann Raimo

On-trend Ultra Violet makes its way onto eyewear in the Havaianas Floripa from Safilo and Steve Madden Fantassia from ClearVision Optical
On-trend Ultra Violet makes its way onto eyewear in the Havaianas Floripa from Safilo and Steve Madden Fantassia from ClearVision Optical

Silver Screen Specs

Got a celluloid fan in your cache of customers? Tipton Eyeworks, the maker of the inventive Vinylize eyewear collection that redeploys old records into eyewear, recently relaunched its wildly cool Cinematiq Collection that boasts original vintage film footage stills encased in eyewear temples. vinylize.com —Erinn Morgan

Try-On Goes High-Tech

SpeqsOn—from the company that created L’Oreal’s groundbreaking digital try-on tech for makeup—brings an augmented reality platform and facial mapping software to virtual eyewear try-ons. No more still selfies with superimposed eyewear shapes; this app lets users try on eyewear in real time and with 3D imagery (similar to using Snapchat filters) and then share their looks with friends or buy online. There’s even built-in tech to capture PDs and seg heights.

SpeqsOn is currently licensing in markets, so look for this to make a splash with your social-media-crazed patients soon. speqson.com

—Susan Tarrant

#DifferenceMakers

Essilor Sales Meeting Debuts New Campaign

essilor of America played host to more than 850 members of the brands and sales teams, key industry partners and labs, and independent ECPs at its National Sales Meeting (NSM) in Austin, TX, last month.

The event kicked off Essilor’s newest industry campaign and message—#DifferenceMakers, which highlights Essilor employees celebrating their role in making a difference in their customers’ businesses and in providing vision care to those in need.

News to Know:

Essilor’s “game-changing” PAL design, Varilux X, has been deemed a big success, with initial sales reminiscent of the popular Varilux Comfort design.

The Specialty Lens division is launching a new lens that will aid low vision patients.

A new consumer campaign, airing an average of every 10 minutes across scores of channels, expects to yield 2.5 million searches and patient leads, driving business to ECPs.

Essilor intends to ramp up its attention to blue light protection, raising consumer awareness as well as the visibility of its blue light products such as ULP, Smart Blue Filter, Eyezen, Crizal Prevencia, and Transitions lenses.

—Susan Tarrant

Essilor executives join professional performers onstage during the opening session for an Essilor-ized version of “My Shot” from the hit musical “Hamilton”
Essilor executives join professional performers onstage during the opening session for an Essilor-ized version of “My Shot” from the hit musical “Hamilton”
Robert O’Neill, former member of U.S. Navy SEAL Team 6 (yes, that SEAL Team 6), gives a riveting keynote on the importance of never quitting
Robert O’Neill, former member of U.S. Navy SEAL Team 6 (yes, that SEAL Team 6), gives a riveting keynote on the importance of never quitting
Cherry Optical was named the Essilor IDD Lab of the Year
Cherry Optical was named the Essilor IDD Lab of the Year
Steve Shawler receives the coveted Mary Lou Maguire Award. With him are (l-r) Kim Schuy, Howard Purcell, and Bob Colucci. During NSM, a fond farewell was also bid to Colucci (most recently president of Essilor IDD and chairman of the board at Essilor Vision Foundation), who recently retired after 28 years with Essilor.
Steve Shawler receives the coveted Mary Lou Maguire Award. With him are (l-r) Kim Schuy, Howard Purcell, and Bob Colucci. During NSM, a fond farewell was also bid to Colucci (most recently president of Essilor IDD and chairman of the board at Essilor Vision Foundation), who recently retired after 28 years with Essilor.

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