FASHION&#8217;S NEW FUTURE

FASHION’S NEW FUTURE

By: Jurgen Reisch

Eyecare Business July 1, 2018

Tech is the new black.
Because it’s cool. Because it’s cutting-edge. And, most important, because consumers crave it.
A study from Lab42 revealed that 84% of respondents say it is very important or somewhat important that the company or brand they buy from is innovative.
Specs are also getting utterly tech’d out with fresh, high-def designs, smart eyewear applications, and 3D printing. Here, we present a roundup of seriously smart eyewear. Welcome to the bleeding edge.

Model Photography by Jurgen Reisch > Still Life Photography by David Kressler

Styled + Directed by Erinn Morgan > Art Direction by William Pfaff

Still Life Shot Styled by Kerri Ann Raimo > Fitting Optician: Rhea Aldridge of Gogosha Optique

Hair + Makeup by Prisca Wille > Model: Hannah Haehn/Photogenics

Pure Tech
CALVIN KLEIN 205W39NYC style CKNYC1810 from Marchon cuts the edge with a wildly lightweight design that bends the rules in stainless steel and temples wrapped in leather. — Pure Tech CALVIN KLEIN 205W39NYC style CKNYC1810 from Marchon cuts the edge with a wildly lightweight design that bends the rules in stainless steel and temples wrapped in leather.

Talk the Tech (From top) Moncler Lunettes style ML0054 from Marcolin is a classic pilot with a high-tech twist—featuring a frame front structured around a single lens and thin “duvet”-inspired temples. neubau eyewear style Felix 3D T052 from Silhouette uses a 3D-printed application frame front paired with temples crafted of stainless steel. OVVO Optics style Viggo reigns from the brand’s new collaboration with tennis champ Caroline Wozniacki, with a lightweight military-grade surgical-steel-and-titanium composite originally developed for spacecraft use. Blackfin style Marrowstone BF832 from Villa Eyewear features Blackfin’s patented nano-plating treatment, in which pure 24-karat particles of gold are deposited atom by atom onto the surface of the frame.