In a wildly unique NFL season, Aaron Jones is on a running streak.

Running back for the Green Bay Packers, Jones recently (at press time) delivered the team’s best day on the ground in nearly 17 years—with a 75-yard touchdown run plus four passes caught for 68 yards and another touchdown playing the Detroit Lions. But that’s not a surprise, as Jones is a fast-rising NFL star, which is exactly why Oakley has partnered with him on Team Oakley.

And, as the brand enters its second-year collaboration with the NFL, it has also debuted its 2020 NFL campaign, “We Shape The Future,” honoring the dominant on-field performances of Team Oakley’s football athletes and their influential and steadfast leadership off the field. The campaign features Jones plus other NFL star power such as Patrick Mahomes II, Lamar Jackson, and JuJu Smith-Schuster.

Here, EB catches up exclusively with Jones to learn more about his season goals, his on-field vision needs, and just what will shape the future of football in today’s world.

EB: The new Oakley campaign is clearly investing in the future of football—why is this vision also important to you?

AARON JONES: Change is more important than ever and it’s crucial to partner with brands who share similar goals and values as you. Oakley’s commitment to the game is as strong as mine, and I’m psyched to be part of Team Oakley with athletes who possess an insane amount of skill and passion for the sport.

EB: On the field, what are your own performance vision needs?

AJ: As a running back, it’s my job to make plays. I’m either receiving handoffs, catching the ball, or making blocks. Vision is so important for my role and I need to be able to see everything in front and around me so I can make quick decisions that can really impact the outcome of the game.

EB: How does Oakley’s Prizm lens technology enhance your game?

AJ: Oakley’s Prizm Clear Football Shield gives me so much clarity during the game. The Prizm technology is designed to enhance the colors and contrast around you so you can see more detail, and that’s key for the position I play. This same technology can be found in all of Oakley’s lifestyle eyewear so you can reap the same benefits in everyday life.

EB: The Oakley sunglass style you’re wearing the most right now?

AJ: Oakley Latch is my favorite, and you’ll for sure see me in them off the field. The eyewear is available in the Green Bay Packers colors and is equipped with Oakley’s Prizm technology—the same technology that’s built into my Oakley Football Shield.

EB: The NFL season charges on in the face of the pandemic—how does it feel to get back to the game?

AJ: The last few months have definitely been a wild ride, but I’m really excited to be back. This year will definitely be different with nobody in the stands, but we have the best fans in the world who are always fully behind us even if not in person. It’s always great to play for them.

EB: What is your main goal for this season—and your own vision for the future of football?

AJ: My goal this season is the same as every year: Be my best self and help the team win in any way that I can, one day at a time.

I think the future of football is bright—there are so many talented athletes across the league that are exciting to watch and just out there having fun. You also see guys using their platform for positive change, maybe more than ever before, so it’s a great time for football.