SHAMIR
Glacier Plus UV Coating
Shamir has announced wider availability of its Glacier Plus UV Coating, now available through CSC laboratories. According to Shamir, Glacier Plus UV is an anti-reflective coating designed to improve vision by reducing glare, Newton rings, and UV rays; resisting scratches, fingerprints, and static; and repelling elements that can cause wear and tear on glasses, such as dust and water. shamirlens.com
ESSILOR
Anti-Fog Solutions
To help eyecare professionals address the growing need for clear vision while wearing face masks, Essilor has launched the Anti-Fog Solutions portfolio, consisting of Essilor Anti-Fog AR coating and Optifog coating.
“New ways of life introduce new challenges which demand real solutions,” says Sherianne James, chief marketing officer and senior vice president of customer engagement at Essilor of America. “Consumers across the country are looking for solutions to their fogging lenses, and Essilor will help our ECP customers provide that solution to their patients.”
MAUI JIM
Hawaii Lava
Maui Jim’s Hawaii Lava red mirror lens color is now available in single and progressive prescriptions for sunglasses and optical collections, presented in the brand’s MauiBrilliant lens material.
“Market demand for this fashionable look has been overwhelming since the 2019 launch of the plano Hawaii Lava lenses within the exclusive Manchester United collection,” says Diego de Castro, senior director of brand marketing and management for Maui Jim. “We wanted to further expand our offerings to include prescription options in this popular finish.”
The lenses are created using the brand’s proprietary HCL Bronze base lens color enabled with patented Polarized-Plus2 color-enhancing lens technology.
SHORT CUTS
SiHy Daily
Bausch + Lomb announced Food and Drug Administration approval of the Bausch + Lomb Infuse daily disposable silicone hydrogel contact lenses, featuring new lens material kalifilcon A and proprietary technologies designed to address contact lens dryness. bausch.com
Coating Tech
Coburn Technologies, Inc., released the newest edition of its Velocity coating platform—the Velocity LTE Spin Coating System, which offers the same coating technology of the flagship Velocity platform at a lower price and with a smaller footprint. coburntechnologies.com
Training + Try-On
Transitions Optical launched the Transitions Certification Program, a new online training resource for ECPs to become a Transitions Specialist and practices to become a Transitions Certified Provider, which stand out on the Transitions.com website to consumers using the eyecare practice locator. Separately, the company introduced a virtual try-on for Transitions Signature GEN 8 lenses. transitionscertified.com , transitions.com/VTO
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