We’re all in this together, literally.

Here, one eyecare pro shares how to successfully tap into your connections to strengthen your professional circle. 

In times of uncertainty, such as a global pandemic, the benefits of networking have never been more apparent. But how can you best tap into your own network—or get started creating one? Here, three ideas.

IDEA #1: TAP INTO THE POWER OF YOUR NETWORK.

Networking allows for the exchange of best practices, insights, and resources among similarly focused individuals.

When Covid-19 shut down the world, the strength of optometric networks was tested. Professional organizations, corporations, and social media groups enabled platforms for O.D. colleagues to share best practices. Critical resources—from Covid-19 protocols to tips on how to apply for loans under the CARES Act—were shared.

But Covid aside, a strong network allows you to learn and have broader access to information on innovations and emerging trends. The most successful people have diverse networks reaching outside their profession.

Remember, networking is about giving, not just taking. Bring your own willingness to share information and skills, and even mentor, to the table.

IDEA #2: TAP INTO PROFESSIONAL OPPORTUNITIES.

It is natural for networking to lead you to new opportunities over time. For example, Covid had a massive impact on employment across the country. Many industry colleagues found themselves furloughed or unemployed and had to leverage their networks to find ways to cope with their situation.

Whether it’s via LinkedIn, chat forums, industry contacts, or professional organizations, you may find there are more people in your network who have visibility to job and career opportunities than you think.

Taking the time to build meaningful relationships with those in your professional circle pays big dividends when you need to find a new job. Tapping into these rich connections can lead to referrals, insights, and other valuable information moving forward.

IDEA #3: NETWORKING HAS PERSONAL BENEFITS.

Your professional network can also be leveraged outside of the practice. Most networks are composed of like-minded people with similar interests.

Whether it is looking for a professional recommendation or college reviews for your child, your network can be used to access information about products or services you are considering.

Developing your network can even have health benefits. With the majority of face-to-face events nearly nonexistent right now, isolation and loneliness are real.

Even a virtual network can have a positive impact on conditions such as high blood pressure, obesity, and depression. Including personal conversations into your professional network helps others get to know you better, fosters trust, and builds stronger relationships.

Like any relationship, networking takes time, attention, and effort. When you trust and help others achieve their goals, it makes them want to do the same for you. When you harness the power of networking, you continue to grow, develop, and prosper.

You realize how important your network can be in times of need. And, if you are lucky, you create a couple of lifelong friends along the way. 

Dr. Weslie Hamada is a strategic advisor at Sanitas Advisors. She has held roles in the U.S. commercial organization and R&D at Johnson & Johnson Vision and was senior director of O.D. engagement at Luxottica Eye Care.