Launched amid the Covid-19 pandemic, the Optometric Business Tracker (OBT) is a collaboration between GPN Technologies and Eyecare Business that reveals sales and exams data from more than 2,400 practice locations across the country.
This month, OBT also highlights a sports-centric practice pearl to provide your practice with winning strategies in this category segment.
Embark on the journey into the new year armed with critical intel and key trend takeaways with the state of optical sales and exams in clear view.
Practice Pearl
Authored by Ron Krefman, O.D., FAAO, founder and CEO of Focal Center and GPN data scientist, this key data takeaway focuses on the use of polycarbonate lenses and their application to sports, safety, and children’s eyewear.
“Polycarbonate is the base for 56% of all lenses dispensed. Polycarbonate is particularly popular among spectacle lens wearers under age 18, accounting for 75.6% of all lenses in this age group and contributing to 19.6% of all polycarbonate units sold,” notes Dr. Krefman. “If you’re considering exploring the safety market, or expanding your pediatric practice, or just looking to provide more cost-effective options for patients, then polycarbonate will undoubtedly occupy a place in your product mix.”
WANT MORE? Dr. Krefman asks “Where Does Polycarbonate Fit Into Your Practice?” in his blog post on eyeTHRIVE here: bit.ly/OBTpoly.
Practice Resources
GPN is using its eyeTHRIVE business solutions channel (eyeTHRIVE.net) to offer timely webinars and resources to ECPs. The open-forum webinars feature some of the industry’s most successful O.D.s, practice management consultants, and business owners. eyeTHRIVE members are invited to attend live webinars, view recorded presentations, download useful tools, and participate in live Q&A sessions with industry pros.
- All industry data provided by GPN: gpntechnologies.com.
- For more information, go to eyeTHRIVE: gpn.iljmp.com/2/yxbhc.
GET MORE INDUSTRY DATA TRACKING
Visit eyecarebusiness.com/optometric-business-tracker monthly as we reveal the real-time data on countrywide practice sales and exams—provided by GPN.
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