Child Care.

Entrepreneur, @GlamOptometrist, #EBGameChanger, and founder of GlamBaby, Arian Fartash, O.D., noticed a decided lack of eyecare products designed specifically for children.

So, while pregnant with her daughter, she launched GlamBaby Eye Care—over-the-counter products that address common eye hygiene issues in a fuss-free, kid-centric way.

The product range includes aptly named options such as Eye Boogie Cleansing Spray (pictured), which Dr. Fartash says clears away crusty, gooey eyes while offering protection against conditions like conjunctivitis, pink eye, and styes. The tear-free, wipe-free, nontoxic eyelid cleansing spray can be used in combination with GlamBaby’s other offerings—the Unbearable Bump Kit and the Tear Duct Massager.

According to GlamBaby, the Tear Duct Massager works to clear clogged tear ducts by allowing more direct contact on the tear gland—safe for use with or without the eyelid cleaning spray. And, to treat existing or reoccurring styes while supporting overall eye hygiene, Dr. Fartash shares that the Unbearable Bump Kit pairs the eyelid cleansing spray with a child-sized washable gel heat eye mask—sure to win points for kids with its fun panda-face design.

AI-Powered Research Team

The latest product from PSFK, an organization that shares business intel to support innovation in retail, invites users to work alongside artificial intelligence (AI) when developing new ideas. PSFK says its free Trend God platform currently offers three tools, each serving up focused, AI-generated information:

• Trends Chat utilizes training on 400 trends research reports to provide the latest trends and statistics across industries upon request.

• Case Studies allows users to explore innovative ideas from various industries, retailers, and topics via an interactive chat interface.

• Ideas Reports provides custom reports that analyze industry trends, potentially identifying innovation areas for brands and retailers.

Explore Trend God at trendgod.ai.

Here Comes the Sun

Coming right up on June 27, National Sunglasses Day is an engaging way to promote the importance of wearing UV-protective eyewear to patients—and your community overall.

Aligning with this focus, The Vision Council offers a targeted toolkit of downloadable and shareable fact sheets, including a six-step “Pick Your Perfect Pair” how-to guide for selecting sunwear, FAQ, social media graphics, and more.

Free to download, the toolkit can assist in educating patients while encouraging them to join the fun: On June 27, ask them to share their #SolarFlair and #SunglassSelfie posts with the #NationalSunglassDay tag.

For more information and to access the toolkit, visit bit.ly/tvceb623.

What's the State of Managed Vision Care? 

The Vision Council’s recent report, Focused inSights 2023: Managed Vision Care (MVC), unpacks the state of managed vision care today, exploring plan comparisons, associated costs, purchasing behavior, and more.

One key takeaway is that, when it comes to plan satisfaction, 86% of respondents across all MVC plans intend to keep their coverage next year, and those with employer-sponsored plans were the most satisfied with their experience.

Respondents also reported the main drivers in choosing an eye-care provider as being in-network, conveniently located, and having good reviews. Also, those with MVC plans are more likely to purchase their eyewear at the same place they had their exam.

TVC’s full 73-page MVC report can be downloaded for a fee at thevisioncouncil.org/research-reports.