6 Smart Stats on Sustainability
Increasingly, consumers are considering where their dollars go, and it pays to put your own eyecare practice’s sustainable protocols + processes in the spotlight.
Interestingly, a 2022 report from First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania revealed that retailers today may be underestimating shoppers’ desire for eco-conscious products and shopping formats. In fact, the report showed that a full two-thirds of consumers say they will pay more for sustainable products while at the same time two-thirds of retailers say they believe consumers will not pay more for eco-friendly product options.
Retailers of all shapes and sizes can benefit from the awareness surrounding this disconnect.
What might that look like in the optical or private practice? It’s a positive step to start from within—a change as simple as opting for recycled office materials and stocking environmentally friendly eyewear products.
More and more, sustainability is something patients want to see in practice, and it’s a win-win to give them the opportunity to feel good about a purchase. Here, we share six noteworthy statistics revealing retailers’ and consumers’ eco-conscious preferences.
100%
Almost 100% of senior retail executives agree that consumers expect them to operate in a more sustainable way.
—First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania (2022)
6 in 10
Consumers who are willing to change their shopping habits to reduce their environmental impact.
—“Meet the 2020 Consumers Driving Change,” IBM Institute for Business Value (2020)
8 in 10
Consumers who feel sustainability is important to them.
—“Meet the 2020 Consumers Driving Change,” IBM Institute for Business Value (2020)
70%
Percentage of consumers who say sustainability is extremely important to them who are willing to pay a premium of 35%, on average, for a purchase from an environmentally responsible brand.
—“Meet the 2020 Consumers Driving Change,” IBM Institute for Business Value (2020)
98%
Percentage of CEOs who now believe it is their responsibility to make their businesses more sustainable—up from 83% in 2013.
—“The 12th United Nations Global Compact–Accenture CEO Study,” United Nations (2023)
63%
Percentage of CEOs across industries who are launching new sustainable products or service offerings.
—“The 12th United Nations Global Compact–Accenture CEO Study,” United Nations (2023)