Welcome to the 2024 EB Market Trends Focus Group Study. 

Conducted at the end of 2023, these annual surveys focused on optometrists and included opticians as well. In this annual report, conducted by Eyecare Business since 2016, we again pinpoint 10 key trends culled from our extensive ECP research. 

The goal? To help you define your business—with vision—for 2024 by looking both back and ahead. Some results reflect steps recently taken, while others shed light on plans for the remainder of this year and beyond.

The year is already off to a solid start. Keep reading to both bolster your own business in the months ahead and to better understand what the competition is doing.