Features
Center Stage
By Kerri Ann DeCindis
Hiring Success
EB connects with three top eyecare professionals for key tips and tactics for attracting top talent, from successfully filtering candidates to the final interview.
By Stephanie K. De Long
Pinpointing Trends + Tech
Dive into the 411 on photochromic lenses, from market insights to product offerings for patients—plus expert intel on presenting these lenses to younger clientele.
By Veronica Daub
Departments
Editor's Letter
By Kerri Ann DeCindis
Optometric Business Tracker
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN explores how to make smarter inventory decisions.
The EB Optical Checklist
Optical pro Sheena Taff shares insider tips to help your business succeed in Q4.
By Sheena Taff
Staff Hiring, Training + Retention
Diverse communities require eyecare professionals who speak their language—literally.
By Stephanie K. De Long
Back to Basics
This installment of EB’s award-winning series focuses on blue light protection.
By Sheena Taff
Sustainability in Practice
The retail industry is witnessing and measuring the effects of the growing global demand for eco-conscious products and practices.
By Veronica Daub
Building Contacts
Tackling the ever-evolving landscape of new contact lens designs comes naturally when the whole practice works together.
By Veronica Daub