Artistic Angle
Etnia Barcelona introduces its spring/summer 2025 eyewear collection, launched with a striking campaign by photographer Txema Yeste that celebrates individuality, the creative spirit, and the power of color under the slogan “Be An Artist.”
The collection, 43 optical and 23 sun styles, is characterized by the brand’s signature use of bold colors and distinctive silhouettes.
Pictured here, the Etnia Barcelona Sylys is an acetate sun style with a dramatic twist on a classic rounded square shape, with beveled angles that add dimension and expand the silhouette outward.
»MSRP: $230 to $339 »etniabarcelona.com
Distinctive Details
Marc Jacobs launches its spring/summer 2025 eyewear campaign, starring model and actor Emily Ratajkowski and Canadian basketball player Shai Gilgeous-Alexander.
Featuring sun and optical styles, the collection includes bold men’s, women’s, and unisex designs with distinctive details such as the J Marc logo and double metal trim.
Pictured here on Ratajkowski, the Marc Jacobs 806 is a metal sun style featuring a retro oval shape with a wide, flat metal rim accompanied by chunky temples with the brand’s logo.
»MSRP: $145 to $325 »safilo.com
City Chic
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Modo Eyewear unveils its spring/summer 2025 Brooklyn Made collection—two new optical styles for men and women. Inspired by the spirit of New York City, Modo’s Brooklyn Made collection celebrates the creativity, craftsmanship, and innovation of the East Coast epicenter, with all frames handmade in Brooklyn.
The Modo Dumont, pictured here, is a classic square optical style featuring covered plastic temples.
»MSRP: $315 »modo.com
Modern Masculinity
Police reveals its spring/summer 2025 eyewear collection from De Rigo, represented by actor and producer Zac Efron.
An exploration of contemporary masculinity, the collection continues the brand’s focus on distinctive styles and craftsmanship, with Efron at its center, reflecting a redefined “freer and less stereotyped” masculine energy.
The Police SPLQ88, pictured here, is an acetate sun style boasting a thick, faceted frame with a bold square front, embellished by the brand’s signature triangular studs on the front and temples.
»MSRP: $210 to $330 »derigo.com
Perfect Pick
Pair Eyewear launches its spring/summer 2025 color expansion, frame tops comprising a variety of on-trend colors for the brand’s top base styles. New frame tops include crystal gradient and shimmer designs, in addition to a batch of colors that reflect the soft tones seen across the spring/summer fashion runways.
Pictured here, the Pair Murphy base frame is
accompanied by the brand’s new line of crystal-gradient tops, designed to offer a unique layering effect with the base frame.
»MSRP: $89 (frames), $25 to $30 (tops) »paireyewear.com
Altair Eyewear and Bluestar Alliance’s Bebe brand renew their global eyewear licensing agreement for multiple years. The deal covers the exclusive design, production, and distribution of Bebe-branded optical and sunglass collections worldwide.
Kenmark Eyewear renews its exclusive licensing agreement for designing, manufacturing, and distributing Vera Wang Eyewear through 2030, extending a partnership that began in 2001.
Polaroid Eyewear has been named the official eyewear partner of the ATP Tour, the top-tier tennis tour for men, through 2027. As part of the partnership, the Safilo brand will have a presence at select ATP events, and top-ranked player Lorenzo Musetti will serve as the brand’s ambassador for 2025.
Safilo and Dsquared2 renew their global licensing agreement for eyewear design, manufacturing, and distribution through December 2031.
VILLA EYEWEAR
Woodys | Barnes | Acetate | 52-19-137 | Black/White, Havana/Blue/Pink, Green/Havana, Blue/Havana/Yellow | Women
L’AMY AMERICA
Nicole Miller | Le Ray | Metal | 53-20-140 |Pink/Rose Gold, Green/Gold, Purple/Rose | Women
