The eyecare industry is continuing to get its head in the game.

The Vision Council recently hosted tennis icon Venus Williams as a keynote speaker to a jampacked crowd at the Main Stage of Vision Expo East. “Studying the game, studying what you want to achieve, studying your business and market—it’s crucial,” Williams shares. “It makes all the difference.” And the time is ripe for eyecare pros to launch a full-court press on athletic and athleisure eyewear. To assist, EB presents top designs that blend style + sport appeal.

Photography by Melinda DiMauro

Styled + Directed by Kerri Ann DeCindis

Photo Assistance by Paul Lee

Art Direction by William Pfaff

Styling Associate: Veronica Daub

Hair + Makeup: Julissa Lopez

Models: Mikael Cummings + Sabrina Drezek/Wilhelmina

EYES ON THE PRIZE

The Nike Zeus Rise from Marchon Eyewear (left) offers Nike Max+ lenses with road tint to provide supreme clarity and block harsh light on the track and road. The Ferrari Cavallino FH1023T style from EssilorLuxottica is crafted from 100% Japanese titanium with a custom beta titanium hinge for enhanced flexibility and durability.

FROM THE JUMP

The Puma PU0483S from Kering Eyewear is a striking neon sunglass in injected material with bold temples enhanced with the signature Puma metal cat logo.

BEND THE RULES

Part of the Timberland TimberBEND assortment from Marcolin, designed to fuse style and tech, the TB50036 is constructed of flexible beta titanium, with the brand’s outdoor appeal emphasized by the iconic Timberland boot print on the temples.

LOCKED + LOADED LUXE

The Revo Sonic 3 offers Bluetooth-enabled audio and noise-canceling RevoWhisper technology, allowing wearers to take calls or listen to music while on the go. The style’s Evergreen lens provides supreme contrast for golf or hiking.

LEAD THE PACK

The Adidas Dunamis SP0100 from Marcolin (left) features an athlete-ready ventilation system. Optical style L2311 from athleisure pioneer Lacoste, available via Marchon Eyewear, is a lightweight metal style in the brand’s The Line concept.

LIGHT IT UP

The Maui Jim Palulu style from Kering delivers on sport and style with a semi-rimless shield construction for a wider field of vision plus the brand’s signature wavy pattern on the temple tips and nose pads.