Quality Connections
As “polarization” (no, not relating to lenses) was named the Merriam-Webster 2024 Word of the Year—collective sigh—it seems like connection is more important than ever. The benefits of quality connection cannot be understated, and this issue of EB is positioned to assist your eyecare business in achieving them. Our Staff Hiring, Training + Retention column serves up 10 tips on how to successfully tackle a trade show with your colleagues.
issue shines a spotlight on the top
trends for sunglasses, from sleek
silhouettes to logo details.
Frame: The Silhouette Titan
Minimal Art 8743 features hingeless,
screwless technology and signature
lightness.
Photo: Melinda DiMauro
Specifically, I’m fully on board with “start[ing] each trade show day with a group breakfast.” Our BIG Vision Expo East guide will prep your team for the trade show’s official Orlando debut, including education highlights and presentations and parties to add to your schedule.
Plus, in the age of increasing digital connection, EB’s all-new Social Cues column is designed to help you successfully connect with patients via social media, including how to go above and beyond online trends to make an authentically memorable impact with your channels.
And since the industry is used to seeing “polarized” relate to a different sphere, our “A Place in the Sun” eyewear fashion feature offers a roundup of innovative sunwear styles.
We’re looking forward to connecting with you further this year!
Kerri Ann DeCindis,
Editor-in-Chief
