5 Key Takeaways

• 1

  The Contact Lens Institute's research reveals that purchase-related factors dominate online searches for contact lenses in the U.S. and Canada.

• 2

  Sixty-five percent of the top online search queries about contact lenses focus on purchase considerations, with 53.5% on specific retailers.

• 3

  Contact lens removal ranked as the second-most searched 'how-to' query on Google, indicating a need for enhanced patient training on removal techniques.

• 4

  Thirty-six percent of patients could be dual wearers, but search data shows they often view contact lenses and glasses as mutually exclusive.

• 5

  Eyecare professionals are encouraged to discuss dual wear options during exams to improve patient satisfaction and practice growth.