Upon the opening of the Vision Expo East exhibit hall Thursday morning, Feb. 20, attendees had a chance to vote in the Now Trends Showcase, a display of eyewear styles submitted by exhibiting companies for the 2025 Now Awards.
Following the Flaunt the Frame Eyewear Trends Show, which highlighted a selection of styles across the four themes that defined the Now Trends Showcase, the third annual Now Awards took place at 4:30 p.m. at the Main Stage location of the optical trade show, revealing the winners across seven categories:
- Best Optical:
- Independent: Morel
- Licensed: Tura x Glemaud
- Best Sunglass:
- Independent: Caroline Abram
- Licensed: AllSaints - Wescan
- Best Emerging Brand: Anwuli Eyewear
- Best Direct to Consumer: Peepers
- Ultimate Accessory (presented by the Accessories Council): Anna-Karin Karlsson
- Optical Achievement: Good Vision USA
The People’s Choice award will be announced Friday, Feb. 21, allowing attendees more time to vote for their favorites.
