Industrial Lifestyle
Tura expands its brand portfolio with Caterpillar eyewear, launching a debut collection of optical and safety frames designed to reflect the durability and performance the workwear brand is known for.
Coinciding with Caterpillar’s 100-year anniversary, the launch features XL-fit sizing with eye sizes ranging from 54 to 61, with frames constructed from materials such as acetate, stainless steel, and rubber. The ANSI Z87-rated safety line features seven polarized sun styles and seven prescription-ready frames with permanent or removable side shields.
Part of the everyday-wear optical line, the Caterpillar CTO Dormer, pictured here, is a thin XL-fit rectangular acetate frame, featuring spring hinges and a metal CAT logo plaque on the temple.
»$80 to $115 (safety), $195 (optical)
Contrasting Charm
William Morris introduces new styles to its Underground and Black Label collections from Design Eyewear Group, reflecting contrasting influences between East and West London. The designs are inspired by both sides of the city: East London, known for its rich history and artistic energy, and West London, associated with elegance and affluence.
Pictured here, the William Morris Ritz is a men’s sunwear style inspired by opulent British landmark the Ritz London, featuring a bold, elongated rectangular silhouette and discreet branding on the temples.
»MSRP: $161 to $330
Positively Piercing Looks
Tory Burch launches its fall/winter campaign, highlighting new eyewear designs from the brand’s Pierced collection available from EssilorLuxottica. The Pierced sunglass and ophthalmic styles introduce metal ring detailing that creates the appearance of “pierced” temples, continuing a design motif first introduced in spring/summer 2023.
The Tory Burch Pierced Eyeglasses, pictured here, flaunt a feminine upturned square silhouette with the pierced illusion on the temples.
»MSRP: $199 to $300
FRESH CUTS
Luminous Optical Co. makes its optical industry debut as the parent company of Jonas Paul Eyewear and the newly acquired Toms Eyewear license. The company distributes products in more than 4,700 locations and supports global vision initiatives through its “Buy Sight. Give Sight.” program, which donates a portion of every eyewear purchase to global partners to address childhood blindness and visual impairment. According to Luminous, the program has impacted more than 1.3 million lives.
Interchangeable Taste
Fetch Eyewear introduces Fetch iL, a collection of acetate frames featuring a patented interchangeable lens system compatible with 95% of prescription lenses, according to the company.
The frames are available with Fetch Find, an embedded locator system designed to help wearers track their glasses via smartphone. Pictured here in the Fetch Eyewear Parker style along the inside of the temple, the system provides real-time alerts if frames are left behind and drops a location pin if an alert is missed.
»MSRP: $175
Sleek Sophistication
Saint Laurent launches its latest eyewear collection from Kering, highlighting a combination of sleek contrasts and sophisticated design elements accented with the YSL monogram, a signature emblem of the brand.
Pictured here, the Saint Laurent SL214 is a sleek oversized cat-eye silhouette featuring a corner angle detail.
»MSRP: $495 to $520
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AHLEM
Cassette | Bio-Acetate | 53-19-150 | Black, Dark Turtle, Rainlight | Unisex
MARCOLIN
Adidas | Dunamis | Injected, Rubber | Caliber 148-7C-120 | Unisex
