Features
Dominating the Optical Dispensary: Tips for Making It POP
Savvy suggestions for purchasing and presenting product as well as managing the dispensing arena.
By Stephanie K. De Long
Best of West
EB's BIG Vision Expo West Guide
Vision Expo West returns to Las Vegas from Sept. 17-20, poised to deliver value for every corner of the optical industry.
By Veronica Daub, Kerri Ann DeCindis
Departments
Recognition Is Retention
Editor's Letter
No doubt, the ability to provide a supportive atmosphere in the workplace, especially amid uncertain times, can make or break a business.
By Kerri Ann DeCindis
Optometric Business Tracker: PAL Pricing
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN explores on-point PAL pricing.
By Ron Krefman, OD
Appreciation + Recognition
Staff Hiring, Training + Retention
Small ways to say “thank you” to a staff member or the whole team for a job well done.
By Stephanie K. De Long
Beyond the Buzzword
Sustainability in Practice
How eyecare professionals can take steps to meet patient expectations in a greener marketplace.
By Veronica Daub
Coverage Counts
Back to Basics
From malpractice to mishaps, having the right insurance coverage is one of the most crucial steps in protecting your career, your assets, and your peace of mind.
By Sheena Taff
Retail Fashion: Signature Style
Trending style for the optical + beyond
Kendra Scott, Charmant Japanese Made, Illa, Nano Vista, and Lowercase
Retail Tech: EssilorLuxottica, Johnson & Johnson, and Shamir
Cutting-edge products for the optical + beyond.