The Classroom Screen Defense

Optometric Business Tracker

Eyecare Business and GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice each month. Here, GPN explores data that support the push for maximizing your summer preparation and shifting the conversation around pediatric lenses from retail commodities to necessary care.

Sports Eyewear Peaks in Q2—Most Practices Are Missing It

Optometric Business Tracker

Eyecare Business and GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice each month. Here, GPN highlights how sports eyewear surges to 14.1% of frame sales in Q2 despite a 9.2% annual average. Fewer than 1 in 4 practices have a structured approach to capturing this concentrated 90-day sales window, leaving significant seasonal opportunity unrealized.

Seeing Green

EB presents an Earth Day roundup highlighting how sustainability is increasingly shaping priorities across the eyewear and eyecare industry.

By Veronica Daub

The Complete Pair Gap

Optometric Business Tracker

Eyecare Business and GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice each month. Here, GPN examines why the top 10% of eyecare practices achieve twice the national complete-pair rate.

Exam Growth Is Cooling—Here's How Eyecare Practices Can Win

Optometric Business Tracker

Eyecare Business and GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice each month. Here, GPN breaks down recent trends in comprehensive exam volume, highlighting slowing growth and what practices can do to stay ahead.

When Growth Comes From Trading Up, Not Showing Up

Topical in the Optical Industry

Eyecare Business and The Vision Council deliver data-driven insights and practical strategies for eyecare practices navigating market shifts, patient behavior, and industry trends in 2026. Here, The Vision Council highlights a shift as overall consumer spending rose despite declines in patient visits and product volume.

By Alysse Henkel

Sunwear Sales Peak

Optometric Business Tracker

Eyecare Business and GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice each month. Here, GPN pinpoints the strongest quarter for sunglasses, offering insight into retail strategies to capitalize on the sunwear sales peak.

The MVC Influence: Shifting Managed Care Frame Sales From Commodities to Captured Care

Optometric Business Tracker
Eyecare Business and GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice each month. Here, GPN outlines data that shows the critical, multimillion-dollar execution gap in managed vision care frame benefits and what practices can do to regain this revenue.