https://res.cloudinary.com/broadcastmed/image/fetch/e_unsharp_mask:70,q_auto,c_fill,f_auto,w_170,h_230/dpr_auto/https://eyecarebusiness.com/media/rtlo1nwq/may-cover.jpg
Contact Lens Spectrum
https://res.cloudinary.com/broadcastmed/image/fetch/e_unsharp_mask:70,q_auto,c_fill,f_auto,w_170,h_230/dpr_auto/https://eyecarebusiness.com/media/zf0kqy3n/cover1.jpg
Eyecare Business
https://res.cloudinary.com/broadcastmed/image/fetch/e_unsharp_mask:70,q_auto,c_fill,f_auto,w_170,h_230/dpr_auto/https://eyecarebusiness.com/media/11skpyd5/om-mayjune-2026-cover.jpg
Optometric Management
Article
Practice Growth Playbook
How ODs and staff lay the groundwork for multiple-pair purchases through language, assumptions, and lifestyle framing—long before frame selection begins.
Affiliations:
Specialties:
Areas of Expertise:
