5 Key Takeaways

• 1

  Optical practices serve 5 generations of Americans, whose communication and customer experience preferences vary by age.

• 2

  Shep Hyken said older generations place greater importance on customer experiences than younger generations, while emphasizing that service matters to all age groups.

• 3

  Convenience is important to 94% of Baby Boomers and Generation X consumers, compared with 88% of Millennials and 87% of Generation Z consumers.

• 4

  Helpful staff matter most to Generation X consumers (94%), while product knowledge is prioritized by Generation X (95%) and Baby Boomers (94%).

• 5

  An Eyesafe report projects that people born in 2025 will spend about 21 years viewing screens, representing more than 25% of their lifetime.