Sept. 25, 2020 — Recent data from The Vision Council's (TVC) VisionWatch Covid-19 U.S. Consumer Study shows that optical consumers are adjusting buying behavior by taking extra precautions when shopping in-person or buying online. 

"Recent results indicate that most consumers will find a way to purchase the optical products they need while Covid-19 is still a threat–whether that means taking extra precautions when visiting an optical practice or retailer (41%), buying vision correction products online (14%), or purchasing as they normally would (31%)," shares TVC.

The percentage of consumers who reported they will postpone or cancel purchases (17%) is the lowest in the past six months, down significantly from its 40% high point in April. 

"This mirrors a similar trend in patient eye exam behavior that was reported last week, in which the majority of patients (41%) report that they will keep their originally scheduled in-person eye exams instead of canceling or postponing them," shares the organization.

_{¹Figures will not sum to 100%, because multiple selections allowed. “Other” response removed.
²(Extra handwashing or wearing a face mask) Source: The Vision Council VisionWatch COVID-19 US Consumer Study, March–August 2020, n = 37,629}