Sept. 10, 2020 — The Vision Council (TVC) has unveiled a new brand identity, including a reimagined logo and a new website, designed to better serve and accommodate the needs of members and the vision care community at large. The launch represents the inital phase of TVC's new direction, announced in January 2020, based on community building and industry growth.

The branding roll-out follows months of collaboration with TVC members, during which the organization's leadership team held regular industry taskforce calls with optical community leaders to understand the implications of the Covid-19 pandemic on the vision care industry and to determine what kinds of tools would best serve members in a rapidly changing marketplace.

The new logo (above) is inspired by the concepts of refracted light and the visible spectrum, shares TVC. The seven lines represent the organization's seven membership divisions. "The dynamic 'V' shape in the logo represents an uplifting trajectory and reflects how The Vision Council brings together diverse segments of the industry through the shared goal of advancing the industry," shares the company.

The new website, TheVisionCouncil.org, features a member-focused homepage, a new research download center, secure members-only content, and seamless event registration.

Stay tuned for details on TVC's additional programs and initatives in the coming months.